Market Research Manager Market Force Information

Description

Market Research Manager

Market Force is the leading global customer intelligence solutions company for some of the world?s largest brands, including major retailers, restaurants, grocery and convenience stores, financial institutions, hotels and hospitality, entertainment studios and consumer packaged goods companies. We are a privately-held company with headquarters just outside Boulder, Colorado, with four Centers of Excellence in Albany, NY, Atlanta, Georgia, Winnipeg, Canada and outside of London, UK.

Our solutions help brands make sure they are consistently delighting their customers in every store, every time, and driving bottom line improvement. We provide clients with a comprehensive customer intelligence solution which includes collecting and analyzing multiple customer experience data streams from their locations, including mystery shopping, customer satisfaction surveys, call center services, and social media monitoring to give a holistic view of their in-store experience. At the same time, we are pioneering a new market?customer intelligence?with groundbreaking a technology platform that hosts that data and predictive analytics that enable clients to understand what matters most to consumers, and what changes will have the biggest impact to the business. Market Force has recently been recognized as a ?Cool Vendor of the Year? by Gartner Group, ranked #69 on the Forbes ?America?s Most Promising Companies? list, a top private company by Colorado Business Magazine, ranked #21 on the Honomichl List and one of the country?s fastest growing companies by the Inc 5005000.

Market Force Information is seeking a Marketing Research Manager to assist in three major roles in our customer intelligence business:
?Creating proprietary industry research used by Market Force to position as a thought leader in the industry; create press releases; and provide leads to the sales teams;
?Developing client-facing decks that summarize key and strategic results from a variety of datastreams, including mystery shopping, customer satisfaction surveys, contact center data, and pricing data;
?Advising the commercial organization (new business sales and current clients) on the development of customer intelligence program architectures, including research methodologies and questionnaire designs to be used in their programs.
?Design and execution of AnswerForce panel research programs for our clients


This person will be a member of the analytics team, reporting to the Sr. Director of Analytics; however, he/she will also work closely with the Chief Marketing Officer to design the ongoing Market Force industry research and with the new business sales and client services teams to assist in developing the business insights decks and program architectures that will best suit our clients? needs.


Essential Duties and Responsibilities:

1.Market Force Industry Research Programa.Design and execute a program of research within four industries served by Market Force: Retail; restaurant; hospitality; and financial services. Responsible for defining the research questions; designing a questionnaire; working with a team to field the research using our Market Force panel; and summarize high level results.
b.Work with CMO to present results via webinars and executive briefings; audiences will vary but will include the C Suite of major corporations.
c.Work with the CMO to create press releases or speak to the press about the results of the research.


2.Business insightsa.Work with the analytics team, client services team, clients, and executive sponsors to create business insights from customer intelligence data, including customer satisfaction research; mystery shopping; call center data; and price audits.
b.Manage a high volume work load within established processes and timeframes
c.Provide training to various client-facing teams within Market Force on an as-needed basis


3.Client Program Architecturea.On an as-needed basis, work with clients to develop new customer intelligence programs or revise existing ones. This may include the re-design of questionnaires and scoring methodologies; design of new panel research; developing analysis plans so the right questions are asked of data; advising or creating sampling methodologies; and reviewing current research programs to suggest change.


4.AnswerForce panel researcha.Market Force has developed a customer panel research product called AnswerForce. Our clients use this program to conduct various types of brand research, varying from loyalty to attitudes/trial/usage studies. The Market Research Manager will directly interface with clients to design, conduct, summarize, and disseminate results to clients.
b.The Market Research Manager also has responsibility for pricing the study; creating a proposal; and ensuring that costs remain within scope.

5.Analytical thought leadership, knowledge transfer to other groups and relationship with Salesa.Provide analytical support and training to other teams as needed/requested
b.Assist (as required) in the sales process
c.Keep abreast of latest developments; provide thought leadership on analytics and customer intelligence


The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not construed to be an exhaustive list of all job duties performed by the personnel so classified.


Qualifications:


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.


Education/Experience:

?Masters degree with emphasis in statistics, market research, experimental psychology, or other quantitative disciplines required. Must be able to execute basic statistical techniques, including regression modeling.
?Minimum 5 years experience in quantitative market research with responsibility for designing and executing research programs; analyzing results; and communicating the results. Must include experience with customer loyalty research, including sampling methodology, questionnaire design, and scoring methodologies. Must also include Attitude/Tria/Usage (ATU) studies. Knowledge of other traditional market research methodologies a plus, including conjoint analysis; CRM database analysis; market segmentation analysis; and other common market research practices.
?Must have expertise in sampling methodology and questionnaire design.
?Ability to act as the ?translator? between statistical analysis and creating business insights that speak to top-level executives in Fortune 500 companies.
?Demonstrated ability to create innovative and compelling data visualizations
?Ability to teach and train across multiple disciplines within the organization
?Can thrive in a very fast-paced, highly demanding work environment at a growing company
?Results oriented and drives for success; displays sense of urgency and persistence until goals are met; motivated by working with cross-functional teams to achieve client success; applies problem-solving skills to overcome obstacles; entrepreneurial, displays initiative and takes ownership of work.

Location:	Louisville, CO United States