Market Solutions Manager Redbrick Health
Reports to: Director, Market Solutions
What is RedBrick Health?
RedBrick Health is a health technology and services company founded in 2006 and based in Minneapolis.
With half of health care costs driven by behavior, the best way for companies to control costs is to get people invested in their health. Our platform blends personalized financial incentives, a fresh consumer experience and powerful social tools to make getting healthy easier and more rewarding. We combine relentless innovation with deep consumer insight to create sustained engagement.
BrickHeads (that?s what we call ourselves) passionately pursue our purpose: To Help People Be Healthy. We believe the ultimate reward of better health is the ability to live your fullest life. Your health and well-being affect your family, your happiness, your productivity, your confidence, your finances ? everything.
RedBrick Health is actively seeking a product marketing professional for its Market Solutions team. This individual will understand market trends and actively gather requirements for new and existing products, as well as help communicate the value story of RedBrick Health products for internal and external audiences.
Essential Job Functions:
Actively gather, analyze, organize and communicate product development requirements for existing and new products.
Translate product features to benefits and positioning for assigned market(s) while highlighting RedBrick Health?s distinctive competence.
Develop market and sales strategy as well as the packaging of product components best suited for assigned market(s).
Conduct win/loss analyses.
Analyze competitor developments and report on developments regularly to Sales, Leadership teams, and other internal teams as appropriate.
In partnership with Finance, determine pricing strategy for product offering.
Gather and evaluate market performance data.
Craft market positioning content for sales vehicles ? positioning, website, collateral, sales decks.
Design and execute market launches in close coordination with Corporate Marketing team and Product Marketing Managers.
Essential Job Requirements:
Education: Bachelor?s Degree (B.S.) from four-year college or university, preferably in Marketing, Business, or related field.
Experience: 3 years of relevant experience in product marketing.
3 years in sales or business development.
Experience in employer or health plan wellness products.
Strong cross-functional communication skills (verbal & written).
Ability to write for a variety of audiences and formats.
Innovative, creative and open-minded.
Comfortable with and curious about technology, user of health & wellness online content and tools, familiar with popular apps.
Excellent relationship building and interpersonal skills.
Ability to work with ambiguity, driving to definition and clarity.
Solid ability to use/learn productivity tools (Word, Powerpoint, Excel, Visio, Project).
Self-driven, motivated and results oriented.
Experience with designing or marketing employer health and wellness programs.
Sales training or experience supporting sales teams.
Experience with consumer health technology and mobile apps.
Employee Status: Regular, Exempt, Full-Time
Why RedBrick Health?
We believe a career at RedBrick Health should provide competitive pay and benefits, a collaborative and supportive work environment, plus cutting-edge technology and services ? more reasons to love it here.
||920 Second Avenue South |
Minneapolis, MN 55402