Marketing Analyst PatientsLikeMe
THIS JOB HAS EXPIRED Job Description
Analyze key business metrics, including user behavioral patterns, traffic and distribution trends, plus other KPIs. Develop a consistent monthly reporting process and deliver key business insights and recommendations to improve performance. Drive for alignment through data on business impacting web enhancements and projects.
Collaborate with internal and external resources to execute on website enhancement projects to support the company?s business priorities, marketing objectives and member acquisition goals.
Monitor and analyze effectiveness of new features, web site changes, and marketing campaigns, inbound and outbound programs.
Work with product management and engineering to tag and update tracking mechanisms to ensure accuracy of data across platforms.
Analysis and understanding of online advertising programs and benchmarks used to calibrate the advertising spend.
Minimum Bachelors degree in business, marketing, communication, psychology, MIS or related subjects.
Strong analytical skills & proven ability to turn data analysis into business-impacting insights utilizing key data and analysis applications like Google Analytics, Omniture, and/or others.
Strong understanding of online advertising tools including Google ad words, goggle ad sense, Facebook and Twitter
3+ years of experience performing and leading marketing analytics or web analytics in a direct marketing environment
High aptitude for technology and online solutions, which can drive, brand awareness, engagement and purchase decisions.
Working knowledge of website standards, usability testing, online marketing, SEO and SEM.
Expert knowledge and capabilities in Excel and Intermediate experience with PowerPoint.
Experience in project management; project team lead and project team support ideal but not required
3+ years of general marketing experience preferably with member based business. 1+ year in online content management.
Strong Excel and MS Office skills
||222 Third Street |
Cambridge, MA 02142
THIS JOB HAS EXPIRED