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Marketing Analyst PatientsLikeMe
THIS JOB HAS EXPIRED
Job DescriptionPatientsLikeMe is a Cambridge, Massachusetts-based company that focuses on transforming the ways that patients manage their own health conditions, and changing how the health-care industry conducts research. Dedicated to improving overall patient care, PatientsLikeMe has four core values: putting patients first, promoting transparency, fostering openness and creating impact. PatientsLikeMe was founded in 2004 by three MIT engineering students, brothers Benjamin and James Heywood, and their friend Jeff Cole, after the Heywoods' brother, Stephen, was diagnosed with ALS (Lou Gehrig's disease). Working with nonprofit, research and health-care industry partners, PatientsLikeMe seeks to help patients benefit from "real-world, outcome-based health data," by providing a platform for sharing experiences with other patients and with organizations whose research focuses on their particular conditions. More than 155,000 patients with over 1,000 medical conditions share information at PatientsLikeMe. In addition to its privacy policy for patients, PatientsLikeMe has an "openness philosophy" that stresses collaborating as a way to improve health-care treatment and accelerate research
RESPONSIBILITIES INCLUDE:
Analyze key business metrics, including user behavioral patterns, traffic and distribution trends, plus other KPIs. Develop a consistent monthly reporting process and deliver key business insights and recommendations to improve performance. Drive for alignment through data on business impacting web enhancements and projects.
Collaborate with internal and external resources to execute on website enhancement projects to support the company?s business priorities, marketing objectives and member acquisition goals.
Monitor and analyze effectiveness of new features, web site changes, and marketing campaigns, inbound and outbound programs.
Work with product management and engineering to tag and update tracking mechanisms to ensure accuracy of data across platforms.
Analysis and understanding of online advertising programs and benchmarks used to calibrate the advertising spend.
REQUIREMENTS
Minimum Bachelors degree in business, marketing, communication, psychology, MIS or related subjects.
Strong analytical skills & proven ability to turn data analysis into business-impacting insights utilizing key data and analysis applications like Google Analytics, Omniture, and/or others.
Strong understanding of online advertising tools including Google ad words, goggle ad sense, Facebook and Twitter
3+ years of experience performing and leading marketing analytics or web analytics in a direct marketing environment
High aptitude for technology and online solutions, which can drive, brand awareness, engagement and purchase decisions.
Working knowledge of website standards, usability testing, online marketing, SEO and SEM.
Expert knowledge and capabilities in Excel and Intermediate experience with PowerPoint.
Experience in project management; project team lead and project team support ideal but not required
3+ years of general marketing experience preferably with member based business. 1+ year in online content management.
Strong Excel and MS Office skills
| Location: | 222 Third Street Suite 0200 Cambridge, MA 02142 United States |
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THIS JOB HAS EXPIRED
PatientsLikeMe
All Jobs: at PatientsLikeMe| Web Site: | www.patientslikeme.com |
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| Headquarters: | 222 Third Street Suite 0200 Cambridge, MA 02142 United States |
| Industry: | Software |
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