Marketing Automation/Lead Generation/Demand Generation MaxPoint Interactive
THIS JOB HAS EXPIRED Job Description
MaxPoint is seeking a Marketing Automation professional at our Morrisville HQ to optimize demand generation and nurturing activities including online & offline conversion optimization, customer acquisition, retention and loyalty programs and SEM, as well as provide analytic insight for business decision-making, ensuring accurate reporting and performance metrics and maximizing efficiency.
?Implement campaigns and manage the day-to-day activities required to support integrated demand generation and lifecycle nurturing efforts/programs, including segmentation, list building, data quality and reporting
?Provide reliable, consistent and timely results and metrics related to marketing campaigns and quantify planned outcomes with strategic goals and measures Marketing's contribution to the business
?Identify and analyze key analytics for lead management and lead lifecycle including lead quality, lead creation, lead flow and marketing/sales program deliverability and effectiveness. Track the flow of leads through the pipeline, ensure follow up and report impact/ROI of lead generation programs
?Develop ongoing marketing automation programs to manage all stages of lead development, from cold nurtured inquiries to closed opportunities. Plan and implement multi-step campaigns to achieve marketing goals
?Ongoing Audit of qualified/unqualified leads and Marketo/SFDC integration
?Superior data management and analytical skills
?Proficient computer skills with web design/development experience and knowledge of direct and online marketing best practices
?Must be a self-starter and be able to work with minimal supervision; desire to be in an entrepreneurial, high-growth environment
?Excellent written/verbal communication and presentation skills, with strong attention to detail and follow through. Ability to multi-task, prioritize, take on responsibility and work well under deadlines
?Bachelor?s Degree required ? Marketing, Math, Statistics or Technology focus
?6+ years of related work experience required, preferably in database marketing, lead generation/management and marketing/sales analysis roles for a B2B software/technology company (customer acquisition for small & medium businesses preferred)
?Minimum of 3 years of email marketing and marketing automation experience with Marketo marketing automation software required
What?s in it for You
MaxPoint offers a generous benefits package including company paid premiums for employee and family health, dental and vision coverage, company contributed Flexible Spending Account for eligible medical expenses, 401k, paid time off and holidays. Additional benefits include optional employee paid life insurance and AD&D, voluntary long-term disability, and employee contributed Flexible Spending Account for eligible medical and dependent care expenses.
MaxPoint?s retail advertising platform drives in-store traffic for retailers, brands, and multi-location business owners. The company?s Digital Zip technology delivers the most effective and scalable neighborhood-level online campaigns. MaxPoint can pinpoint qualified customers interested in purchasing a product with more precision than using traditional zip codes, ultimately offering accurate neighborhood-level targeting with national reach and local results. Founded in 2007, MaxPoint has offices in Raleigh, New York, Chicago, Los Angeles, Atlanta, Bentonville, Austin, and Cincinnati.
||Morrisville, NC |
THIS JOB HAS EXPIRED