Marketing Automation Manager (Eloqua) Vertafore, Inc.
THIS JOB HAS EXPIRED "Integrated Marketing: If You Knew It, You'd Do It", reported Bloomberg Businessweek recently. At Vertafore we drive measurable results through integrated marketing. As a key member of a small team of marketing automation experts that will lead Vertafore integrated marketing strategies to the next level, we are seeking hand-on expertise with Eloqua and salesforce.com to take our marketing programs to the next level.
The right candidate will thrive on making everyone around them progress, ruthlessly seek small wins while keeping their eye on the long game, and are motivated by team accomplishment over individual accolades.
Our dynamic marketing team is passionate about envisioning and executing programs that build brand and awareness, generate interest in our products and solutions, demonstrate value to our customers, and drive meaningful results for the company. If you are a keen collaborator and like to be part of a high performance team where you can apply your proven marketing automation expertise to meaningfully impact demand generation, customer retention and the customer experience every day, then you will thrive in this role.
The marketing automation manager is a self-starter who will apply their experience to:
Be the expert and catalyst for change, enabling the team to exceed prior results by advising marketing campaign requestors of best practices with regard to marketing automation capabilities, testing and forecasting;
Advancing Vertafore?s marketing automation programs to the next level;
Create, manage and execute successful closed-loop marketing campaigns utilizing the Eloqua platform.
Lead the creation and management of dashboards trend campaign effectiveness, prospect engagement, and drive funnel advancement;
Improve lead conversion rates by helping to plan and implement 'activity-triggered' nurturing programs in Eloqua that target all stages of prospect development, from cold leads to engagement to closed opportunities to expansion;
Impact customer experience and data integrity by creating data segmentation filters, groups, and distribution lists for campaigns, lead scoring and nurturing programs for prospect segmentations that will minimize lead fatigue and opt-out.
Act as the data and process ?ninja? spotting gaps, fixing problems and leaving no contact behind in your process improvement effort;
Be the last line of defense, raising the alert if brand, message, customer feedback or processes are at risk.
4 + years marketing experience proficient with Eloqua or similar marketing automation systems
Adept with Salesforce.com, Microsoft (Word, Excel, PPT, Sharepoint, Visio, Excel Pivot tables, etc.)
Hands-on experience collecting and analyzing customer data through online surveys and web forms
An inherent desire to solve problems, collaborate with others, improve processes and help team members
Exceptional interpersonal skills even when working against deadlines in a fast-paced environment
Bachelor Degree in Marketing preferred or equivalent experience
Vertafore Company Overview
Vertafore, Inc. is a leading provider of software and information to the insurance industry including independent agents, brokers, MGAs, carriers and reinsurers. For more than 30 years, Vertafore has leveraged a unique industry presence to deliver meaningful solutions?powerful technology, critical information and robust insights to help organizations effectively respond to business challenges and capture new opportunities. Vertafore solutions have helped more than 17,000 customers and 500,000 end users gain a competitive advantage to accelerate their business performance.
Currently, over 1,200 employees nationwide, with continued growth plans well into the future. Our corporate headquarters are in Bothell, WA with offices nationwide. We offer competitive compensation and benefit packages along with 18 days PTO/10 paid holidays, free parking and company sport teams and much more. A big advocate of training, development and promoting from within, we have a vested interest in our employees.
Vertafore is privately held by TPG Capital, the global buyout group of TPG, a leading private investment firm with a long-standing global presence. Founded in 1992, TPG Capital has $48 billion of assets under management and has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings.
||Bothell, WA |
THIS JOB HAS EXPIRED