Marketing Automation Manager 2U, Inc.
THIS JOB HAS EXPIRED Responsibilities:
The Marketing Automation Manager will oversee the development of marketing automation best practices across the marketing team. This will include managing multiple existing instances of the Marketo product while acting as the primary stakeholder for additional marketing automation solutions and integrations developed by our in-house technology team. In this role, you will report to the Director, Marketing Operations Analysis while working closely with the Email Marketing, Sales Operations, Admissions, Salesforce, and Marketing Technology teams to:
Get new Marketo instances fully functional and aligned with Salesforce
Maintain the sandbox instance as a testing database and a repository of program templates that can be cloned into production instances
Act as point person for marketing automation issues, funneling support issues through to the appropriate channels
Manage user accounts and user roles
Train and educate stakeholders and users as to features and proper use of Marketo
Research and implement new Marketo features into marketing processes and disseminate as needed
Work with the web and tech teams to ?graduate? functionality from Marketo when and where appropriate
Act as a primary stakeholder for projects related to automation at the beginning of the marketing funnel, including pre-lead management
Consult with stakeholders on testing new strategic initiatives and work with management to scale best practices where appropriate
Our Ideal Candidate:
Has a Bachelor's degree
Is familiar with marketing automation systems such as Marketo, Eloqua, or Pardot
Has developed and executed marketing automation strategies with a focus on measurement, optimization, and analysis
Is Marketo Certified (large plus)
Has experience with Marketo / Salesforce.com integration
Has built flows and other automation in Marketo
Has an understanding of market best practices around email deliverability
Is familiar with HTML and CSS
Possesses solid interpersonal communication skills and the ability to work on cross functional teams
Is able to prioritize and handle multiple assignments simultaneously while making intuitive and thoughtful decisions
Thrives in an atmosphere of constant change
Has a passion for online education
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners). And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Admissions Counselors receive a 100% paid tuition benefit for themselves, their spouse and their legal dependents.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U?s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
||New York, NY |
THIS JOB HAS EXPIRED