Marketing Automation Specialist CradlePoint
The Marketing Automation Specialist is responsible for managing, programming and improving our marketing automation system for demand generation, lead nurturing, lead scoring, and automated communications programs. Main responsibilities include the setup, deployment, and management of e-mail marketing efforts that include the creation of landing pages and web contact forms. The overall purpose of this position is to help drive new leads to our Inside Sales team by deploying and managing outbound campaigns.
This position reports directly to the Director of Marketing, but would work day-to-day with the Content Marketing Manager and other Marketing Automation Specialists in creating, deploying and managing campaigns. This is a team environment position, but individual contribution and accountability is a requirement. The successful candidate will have a data driven attitude with the ability to analyze data and build campaigns that align with company objectives. A unique obsession with data hygiene is highly preferred. Applicants should be well versed in lifecycle management, closed loop, top of funnel and revenue marketing.
CradlePoint is the global leader in cloud-enabled 4G LTE wireless networking solutions for large enterprises. We help customers deploy, manage and analyze their wireless networking infrastructure, while also giving them the ability to control that network through our Enterprise Cloud Manager platform. We serve four primary verticals; Retail, Financial, Insurance and Transportation. We go to market through our channel partners (VARs, Value Added Resellers) and we have a leading reputation in delivering the best 4G LTE solutions in the B2B enterprise market.
Work with key marketing stakeholders to design and execute automated marketing campaigns and programs such as Lead Scoring, Lead Nurturing and trigger-based campaigns.
Perform campaign execution tasks including creation of email/landing pages/templates and web form templates.
Support day-to-day execution of marketing activities, campaigns and lead management
Research, test and apply best practice techniques to improve email deliverability, response rates, and actionable data
Actively help manage the lead lifecycle with inside sales
Actively engage in the process to define new marketing automation processes
Work closely within marketing/IT team(s) to improve the capturing of information of web visitors? activities.
Develop and execute strategies to maximize and optimize our contact database.
Collaborate with functional leads in the sales group and IT on enhancing and troubleshooting issues with the lead creation and lead flow integration.
Develop and implement data quality and enrichment programs utilizing internal and external programs.
Advise on best practices and train marketing peers with regard to marketing automation capabilities, testing, and projected results.
Think out of the box and create, find, develop new concepts to reduce the sales cycle and improve conversion rate through the funnel
Must be an expert in using Marketo, Eloqua, Pardot on a daily basis
Has a deep understanding of Salesforce (expert level)
E-mail marketing best practices and A/B testing
Has experience using CMS systems to create website content
Contact or Lead database management (segmentation, reporting and maintenance)
List research, import and hygiene
Data analysis, reporting and business intelligence
Demonstrated working closely with sales to understand sales issues and creatively solve them using marketing automation
Developed workflow/processes with CRM and Marketing Automation Platform
Demonstrated results in improving sales pipeline/funnel
Understanding of segmentation, buyer personas and lifecycles.
Understanding of marketing to sales hand-off process
Understanding of SEO/SEM best practices
Basic knowledge of HTML/CSS, Photoshop, Excel and Google Analytics
Extremely detail oriented, self-starter who can multi-task well in a fast-paced, growth driven environment.
- See more at: http://cradlepoint.com/about/employment-career-jobs/marketing-automation-specialist#sthash.7Zav4aOI.dpuf
||Boise, ID |