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Marketing Automation Specialist Genius
About the Opportunity:We are looking for a Marketing Automation Specialist to help grow Genius.com's nurturing, lead scoring, and email marketing programs to meet aggressive sales goals. You'll be using Genius Enterprise Marketing Automation, the leading on-demand provider of Marketing Automation and Lead Management Software, in conjunction with Salesforce.com. This position requires thorough understanding of Email Marketing, Marketing Automation, Demand Generation systems and status as a Salesforce.com power user (or someone who can quickly become one). Reporting to the Director of Marketing Programs, your job is to create, launch, track, and analyze a variety of marketing programs. This role needs to understand persona segmentation and analysis to report and optimize results.
Responsibilities
- Design:
o - Assist with designing lead-generation programs, lead-nurturing programs, lead scoring, customer research and automated communications programs Design an "ROI Dashboard" in Genius.com and Salesforce.com
- Configure:
o - Build campaigns and lead-nurturing programs using our marketing automation tools
o - Setup and execute tactical tasks associated with customized landing pages, e-mail campaigns and lead scoring rules
o - Interface with our SEM Agency to optimize Google AdWords and other advertising vehicles
o - Create a marketing dashboard of key performance indicators that is automatically updated to reflect current marketing activity
- Launch:
o - Deploy online marketing lead-generation efforts, including search engine marketing and e-mail marketing programs (list pulls, e-mail blasts, etc.)
- Report/Analyze:
o - Analyze results by segment, campaign, company classification, and other key slices of our market and customer base
- Synthesize
o - Distill data from analytics and implement improvements to our lead-generation programs
o - Perform regular tracking of marketing performance
o - Integrate recommendations into the "Design" phase above as we continuously improve our engine
o - Continually monitor, analyze and tune campaigns to maximize ROI
Requirements:
Education/Experience
- Bachelor's degree in a quantitative or business discipline (e.g., business, computer science, mathematics, statistics, economics, marketing, etc.)
- Relevant Business to Business marketing experience
- Experience in demand generation, direct marketing, database marketing, analysis or financial analysis and e-mail campaign marketing experience a big plus.
- Must have experience using a marketing automation system and Salesforce.com to capture, track and report on leads
- Experience working with business owners in driving data and reporting requirements with a clear understanding of where data resides and how to produce reports
Skills
- Strong analytical thinker who considers issues from a business perspective
- Proficiency in HTML and CSS a plus
- MS Excel Power User and a love for numbers
- Process oriented
- Above average listening, written and oral communications skills
- Ability to thrive in an autonomous, fast-paced work environment and manage multiple projects simultaneously
Personality Traits
- Great attention to detail, highly organized yet able to see the "big picture"
- Fast learner that proactively tackles challenges
- Strong work ethic, sense of urgency and desire to succeed
- Team player
- Fun with a great sense of humor
Desired Skills/Experience
- Experience with any of the following: Genius.com, Eloqua, Marketo, Market2Lead, Silverpop, Manticore, Marketbright, Aprimo, Unica
- Experience with configuring and/or running reports in Salesforce.com
- Experience with Visio/OminGraffle or mind mapping software and lead-nurturing flow diagrams
- Knowledge of e-mail marketing best practices and experience pulling lists
| Location: | 1400 Fashion Island Boulevard Suite 500 San Mateo, CA 94404 United States |
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Genius
Investors: Accel Partners, Emergence Capital Partners, Mohr Davidow Ventures, Walden InternationalAll Jobs: at Genius
| Web Site: | www.genius.com |
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| Headquarters: | 1400 Fashion Island Boulevard Suite 500 San Mateo, CA 94404 United States |
| Industry: | Software |
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