Marketing - Brand Manager - Honest Tea (PET & Glass) and Honest Ade Honest Tea

Overview:
The Brand Manager is responsible for creating, managing and leading the successful execution of brand-building and volume-driving programs, including marketing campaigns, program development, materials creation, new product launches, and initiatives that support Honest Teas product lines (both PET and Glass formats). The ideal candidate works hard, has great project management skills, is a self-starter, and is looking to be a part of an exciting, fast-paced, innovative company thats making a difference.
Responsibilities Include (but are not limited to):

Develop breakthrough marketing plans and programs for Honest Teas flagship Tea and Ade product lines:
Analysis, planning, and strategy development across all retail channels. Includes competitive analysis, positioning, packaging, new products, pricing, promotions, pricing. and communications.
Integrated, on-brand ideas and lead program development. Includes partner outreach and management.
Develop motivating and instructive Operating Plans, sell sheets and positioning documents for major programs and brand initiatives to be used by Honest Teas field team (either to use as is or adapt as needed for bottler/distributor or customer sell-in.)
Close collaboration with Sr. Promotions Manager and Creative team on all stages of program development and execution
Post-program evaluation and recommend improvements for future initiatives
Establish and maintain a keen understanding of the Honest consumer (demographics and psychographics; attitudes, usage, motivations and needs in order to improve trial and loyalty)
Close collaboration with fellow CCNA brand marketing teams, the VEB team and/or CCR channel teams, when appropriate. (e.g, strategy).
Understand and manage volume and profit targets for product lines, both nationally and regionally
Provide solutions and suggest creative alternatives that support brand strategy when targets are off plan
Support company mission around health & wellness, environmental sustainability, and social responsibility.
Manage all project timelines including managing expectation of others internally and key external partners.
Monitor marketing budget for Tea and Ade product lines
Develop and maintain relationships with Marketing agencies and strategic partners
Ensure the Tea and Ade product lines are communicated and represented with the highest integrity across all parts of the marketing department
Successfully work with all other departments within Honest Tea including DSD Sales, Natural Sales, Marketing, Finance, Operations and Human Resources


Requirements:

Excellent project management skills a real doer
Bachelors Degree in Business or Marketing (or related field)
5+ years experience in marketing, brand management and retail programming experience in the non-alcoholic beverage and/or consumer products industry preferred
Experience with accessing/analyzing Nielsen and Consumer Attitude & Usage information
Experience working with multiple departments implementing one strategic vision
Exceptional interpersonal and communications skills (verbal/written) with the ability to interact effectively internally as well as with external contacts
Excellent computer skills including Microsoft Office
Proven analytical and problem-solving abilities
Must excel in multi-tasking within a fast-paced organization



Honest Tea is an equal opportunity employer and offers benefits to full-time and part-time employees including, medical, dental, vision, PTO, 401(k) match and wellness programs. All final candidates will be asked to complete a background check including driving record, education, employment and criminal records.

Location:	4827 Bethesda Avenue Bethesda, MD 20814 United States