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Marketing Campaign Manager Operative
THIS JOB HAS EXPIRED
DescriptionThe Marketing Campaign Manager will help drive interest in Operative solutions within defined market segments.
Responsibilities
Develop, execute, manage and optimize targeted lead generation and nurturing activities for Operative software and services offerings that educate, create urgency and drive sales engagement, reduce sales cycles and deliver maximum ROI.
Devise, systematize and deliver measurable marketing campaigns utilizing the right mix of content and channels to meet sales objectives, to include email blasts, webinars, and display banner campaigns.
Manage and continually build/optimize database of target companies and titles utilizing both in-house and external resources.
Manage and optimize chat program, email automation and lead scoring.
Report out on all lead generation related activities including ROI.
Duties will include scheduling/hosting webinars, developing creative briefs and campaign task lists, schedule/resource management, list building, copy writing and tracking and measuring the success of marketing initiatives.
Requirements
Candidates should have the demonstrated ability to build, execute and analyze lead generation activities including campaigns, and lead generation activities tied to tradeshows and events, while delivering tangible results in a fast-paced, dynamic, entrepreneurial environment. The ideal candidate will have:
3-5+ years of campaign management and program management experience
A verifiable comfort level working in an early-stage/high-growth company
A strong attention to detail and superior organization skills
Strong copy writing and editing skills
Strong grasp of marketing fundamentals
Passionate interest in the digital media industry
Proven ability to work cross functionally with Sales, Product Marketing, Product Management and Services organizations
A ?roll-up-your-sleeves? attitude
Database building and list management experience
A strong customer orientation and commitment to quality service
High proficiency, if not expert, in using Salesforce.com, Marketo and all Microsoft Office programs
Bachelor?s degree
| Location: | 40 West 25th Street 10th Floor New York, NY 10010 United States |
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THIS JOB HAS EXPIRED
Operative
Investors: Edison Venture FundAll Jobs: at Operative
| Web Site: | www.operative.com |
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| Headquarters: | 40 West 25th Street 10th Floor New York, NY 10010 United States |
| Industry: | Software |
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