Marketing Campaign Manager AppFolio
Marketing Campaign Manager
Plan, implement and optimize the lead generation strategy to identify new lead generation sources, increase awareness and create demand.
Create, measure and optimize display and retargeting campaigns.
Continuously test and optimize lead generation process (landing pages, traffic sources, messaging, emails, etc.).
Monitor relevant KPIs including conversion rate, cost per acquisition and volume of leads and trials acquired.
Own marketing vehicles, including guides, white papers, infographics, interactive content, blog posts, etc.
Develop supplemental content to articulate the value of MyCase.
Organize offline/online events such as webinars, meet-ups and select tradeshows.
Build and manage relationships with key partners and associations.
Manage fan acquisition campaigns through social outlets.
Skills and Knowledge:
Bachelor?s degree in Marketing, Business, or a related field.
Minimum of 5 years experience in lead generation, digital marketing and inbound marketing.
Proven experience in a fast-paced, B2B startup environment.
Strong understanding of the customer funnel, SaaS and the digital world in general.
Knowledge of marketing automation & CRM tools (Marketo, Salesforce).
Proficient in search and display marketing (PPC, SEO, Display).
Self-starter with ability to interact with prospects, customers and partners.
Excellent organization and time-management skills.
Strong communication and writing skills.
||Santa Barbara, CA |