Marketing Campaign Specialist TOA Technologies
TOA Technologies is the leading provider of Cloud-based mobile workforce management applications for large enterprises. Its patented platform improves customer service while dramatically reducing operational costs and providing immediate return on investment. As the industry's only solution using predictive, time-based analytics and performance pattern recognition, TOA reduces customer wait times while increasing field workforce efficiency. TOA automates Time Of Arrival communications across multiple channels to proactively keep customers apprised of their appointment status. It delivers unparalleled cost savings by providing on-demand tools for real-time planning, routing, dispatching and tracking of workers in the field. TOA's system deploys quickly, is highly configurable and is easily integrated with existing CRM solutions.
Gartner has recognized TOA Technologies as a visionary company for the past three years running, based largely on the company?s completeness of vision. Customers, analysts and investors have recognized ETAdirect mobile workforce management software for its ability to streamline the mobile workforce environment and enhance the customer experience. No other mobile workforce management solution in the market enables real-time predictive communications between companies, their field employees, and their customers.
By offering a best of breed solution for mobile workforce management that?s focused on customer care, TOA provides companies worldwide with a robust, modular platform for enhanced service and goods delivery. TOA?s natively integrated products and web-based delivery model allows clients to immediately reap benefits from reduced costs, increased revenue generation capacity and improved customer satisfaction. TOA focuses on the most valuable asset every company has - its customers - by vastly enhancing the customer experience through predictive technology.
TOA's mobile workforce management solution is deployed at leading companies worldwide in a range of industries, including Cable and Broadband, Telecommunications, Retail, Utilities and Home Services.
TOA Technologies is headquartered in Cleveland, Ohio, with offices in the United States, Europe and Latin America.
TOA is time-based
At TOA, time is the generative element. While our competitors focus primarily on technicians, work orders and equipment, we take all of those things into account, but we focus on time and how to translate time into improving efficiency and customer satisfaction. Our predictive technology measures how long it takes to perform tasks, accumulating information about what is happening in the field and using this information to provide better planning and management of the workday. A time-based approach ultimately leads to a better customer experience.
TOA is predictive
Most vendors in the mobile workforce management space set work time in blocks ? 45 minutes, 90 minutes, 120 minutes. The problem is that this approach doesn?t reflect how people actually work. Some technicians or delivery people are better at some types of work than others. Travel times can change between locations. TOA?s unique predictive technology combines the historical performance of your teams, along with real-time information about the current workday, to be able to predict a one-hour time window with 98 percent accuracy.
TOA is self-learning
People can learn everyday and get better. Software should do the same. At TOA, our unique software as a service learns. It learns everything that happens and it continually improves. The more you use it, the smarter it gets. It learns the work patterns of your service or delivery people. Its predictive technology learns how long it actually takes your people to get from point to point, and it automatically incorporates that learned information into making smart decisions for you.
At TOA we have figured out how to turn conventional wisdom on its head by improving efficiencies by enhancing the customer experience.
Additionally, we can quantify the benefits that we deliver. With TOA?s service optimization solutions, you can improve:
Operational Efficiency Companies that have used TOA?s customer interaction management system in the past have reported a 75% reduction in overtime, 47% increase in the rate of jobs completed each day and 40% decrease in miles driven per appointment.
Customer Satisfaction Customers that have used our customer interaction management system have reported a 30% improvement in on-time performance and a 98% customer satisfaction rate.
Economics By optimizing your service through TOA, you can save money. By increasing efficiency, TOA saves its customers an average of $10,000 per mobile employee per year.
Position Summary ? Marketing Campaign Specialist
The Marketing Campaign Specialist role at TOA Technologies is responsible for a variety of critical tasks related to:
In-depth research and data collection on TOA's global business targets
Managing the integrity of TOA's prospect contact data and sync data between Marketing Automation and CRM systems
Collaborate with marketing communications and sales teams to develop and test content for marketing campaigns
Managing day-to-day outbound and inbound marketing campaign execution within Marketing Automation platform
Create and routinely update a comprehensive repository of information on global industry targets for TOA's sales and marketing teams to pursue
Assist in managing TOA's prospect contact data ? includes data cleansing, list building, importing and field standardization
Plan, build and execute multi-channel marketing campaigns, including:
Creating landing pages for use in search engine marketing (Pay-Per-Click) campaigns and other inbound marketing strategies
Creating email campaigns for use in outbound demand generation, as well as lead nurturing campaigns
Testing different content in emails or landing pages to evaluate and improve results
Scheduling, planning and executing webinar events
Creating reports detailing the effectiveness of our marketing automation programs for senior management
Continued participation in training sessions and extended education on marketing automation, CRM and other internal tools used to manage demand generation
Work in conjunction with other departments to ensure compliance to and attainment of Marketing and Sales goals
An undergraduate degree is required; a master?s degree in a related field or MBA is preferred.
Must have at least 2 years of experience in a professional business setting, preferably in Marketing or a related field
Must be highly proficient using office productivity software (ie. Excel, Word)
Demonstrated understanding of marketing data and data management
Experience using CRM systems, especially Salesforce.com is a preferred
Experience using Marketing Automation or Email Marketing systems is required (Silverpop, Marketo, Eloqua, HubSpot, Exact Target, Pardot or similar)
Demonstrated understanding of online marketing concepts like search engine optimization, paid search advertising, and lead scoring,
Job may require a limited amount of travel for training purposes.
||Cleveland, OH |