Cvent is hoping you'll be the next Marketing Campaigns Lead to join our Marketing Operations team! The Marketing Campaign Lead is responsible for developing marketing campaign strategies and plans for critical corporate initiatives to support 10 rapidly-growing sales divisions. In addition to being responsible for marketing over 3,000 live and virtual sales and though-leadership events to drive and manage demand, the ideal hire must demonstrate knowledge and expertise as both a marketing strategist and tactician to raise awareness of Cvent's web-based software for online event registration, meeting site selection, event management, mobile apps for events, e-mail marketing and web surveys software solutions.
In this position you will work in partnership with sales and marketing leadership to leverage marketing automation software to perfect our lead nurturing and scoring programs for our business solutions. The Marketing Campaign Lead will also be responsible for being a proactive driver in tracking, monitoring, analyzing and optimizing campaign performance through aggressive testing methodologies.
Recommend, grow, and optimize targeted and dynamic marketing campaigns to solicit prospect interest
Design marketing and sales initiatives, processes, and campaigns, focused primarily on Business-to-Business operations with the potential opportunity for Business-to-Consumer projects
Work with product management, sales and business development teams to design and implement awareness and lead generation programs, including direct mail, e-marketing, events, advertising, and PR
Collaborate with sales management to identify and implement processes to increase sales opportunities and sales cycle efficiencies -- including lead scoring and refined lead management strategies
Build an understanding of the market size, competitive landscape, target audience and software solution buying stages and develop value propositions accordingly
Deliver high-quality sales leads by optimizing existing campaigns and identifying new opportunities for scalable, top-of-funnel campaigns
Serve as marketing lead in managing, measuring, tracking, and reporting on metrics and to evaluate campaign effectiveness
Analyze and provide performance results and recommendations to internal team, including executive leadership, in order to optimize continual project or program execution
Creative thinker, team player, detail-oriented, organized, self-motivated and effective communicator
Experience with multiple, coordinated software systems including email marketing, registration, survey, CRM, marketing automation or analytics (Salesforce and Eloqua a plus)
Proficient in analysis of multiple and large data sets and ability to derive actionable conclusions
Knowledge of web, mobile, email design and layout a plus
Ability to speak or write in multiple languages is a plus
Education: BA/BS in marketing or closely related field