Marketing Communications Manager - (9-12 months FTC) LinkedIn

Job Description

Marketing at LinkedIn is unique in Silicon Valley. Marketers here deliver highly personalized and relevant experiences to our millions of members. Their creativity is embraced and their data skills celebrated. This team of strategic thinkers impacts the company through their passion, engaging personalities, and--of course--demonstrated results.
About LinkedIn LinkedIn is the largest online professional network in the world, consisting of more than 140 million professionals and growing at two new professional member per second. Our vision is to become the new global medium by which business gets done, and we will accomplish this by connecting the world's professionals and accelerating their success.
Through connecting to their trusted contacts on LinkedIn, professionals gain access their contacts' social graph, and an extended worldwide network of qualified experts that enable them to:

• Find potential clients, service providers, subject experts, and partners who come recommended
• Collaborate and share knowledge, insights and expertise to accomplish professional goals faster
• Own their professional profile and control information that's publicly available about them
• Be found for business and career opportunities
• Find the best available passive candidates, faster and more cost effectively

About LinkedIn Marketing Solutions (LMS)The quality of our membership and the professional lens with which they approach the platform, makes LinkedIn the only global social platform to reach the most affluent, educated and influential audiences on the web at scale, within a business context.
LMS exists to help advertisers (b2c and b2b) reach and communicate with that audience more effectively, providing them with the expert solutions they need to get the most impact. The LinkedIn solutions portfolio includes unique targeting capabilities, communityâ€"driven programs integrating paid, owned and earned media opportunities, all designed to be inherently social, leverage the virality and professional context of the platform to grow advocacy and long-term engagement for advertisers.
The core objective of the role is to drive consideration of LinkedIn Marketing Solutions, effectively driving revenue by building the LinkedIn story for sales, creating stand-out content and establishing creative programs of activity We are looking for an accomplished marketer who understands the European advertising industry and has experience of being effective within a global matrix organisation. Our ideal candidate will thrive on tough challenges, be skilled in content creation, possess a creative flair, and a track record of delivering spectacular results with limited resources.
Success Criteria The successful candidate will be a highly driven and ambitious individual, with a determined and resourceful style that's highly contagious. Extremely focused on intelligent, scalable ways of working, this person will possess:

• Marketing experience within the digital/ media space
• Experience in working within a global matrix organization, working across the European or EMEA region to deliver programs of activity across multiple European markets, at different development stages in different languages
• Experience in creating compelling content for the advertising community
• Advanced communication skills and the ability to create lasting relationships with our prospects and customers, sales and leadership teams, as well as industry influencers.
• Have the ability to think strategically, think big, yet still be hands-on. Be able to apply this to complex messages, pulling out the key benefits and most salient facts that will resonate

Responsibilities over the next 9- 12 months will cover:

• Own the relationship with global teams, bringing regional perspectives to the table, contributing to global solutions that will be successful across the region, then ensuring their effective localisation
• Developing and improving the sales story (LMS positioning, key benefits and messages) whilst working across to sales teams to ensure it resonates and is effectively used.
• Building the bank of sales tools to help sales own a compelling proposition in market â€" collateral, leave behinds, case studies, testimonials, media kits
• Developing rich content that supports the LMS positioning and thought leadership strategy (includes managing creative agencies on delivery of infographics, master decks, ad creative, videos, collateral, white papers etc)
• Content distribution and optimization (working with the operations team)
• Owning the market engagement program and building visibility at key events to enhance the brand and drive the sales opportunity

o Overseeing LinkedIn presence at major industry festivals, including Cannes and Festival of Media
o Building out and executing the LinkedIn flagship conference

• Support for new and partner markets, providing best practices, templates, collateral and messaging/brand training
• Managing a project manager, setting clear KPI's for projects and managing the overall output of the EMEA marcoms team.

Location:	London United Kingdom