Marketing Communications Manager Vertafore, Inc.
THIS JOB HAS EXPIRED This position is responsible for the execution of marketing initiatives such as email marketing, collateral, videos, and PowerPoint presentations as well as creation of sales tools used in the marketing and sales process to drive awareness / adoption of Vertafore products and services. May also contribute to advertising plans and deliverables.
Identify fully integrated marketing programs to communicate product and business information to customers and prospects that drive market interest and sales lead generation across both print and electronic media.
Collaborate and oversee the production of brochures, direct mail, newsletters, sales tools, white papers, case studies, videos, Web site content, and other collateral material as needed.
Monitor the development of sales communications, trainings and tools to drive field adoption of marketing programs and maximize revenue generation potential.
Acquire understanding of features and benefits of Vertafore products, competitive products and customer requirements to more effectively target marketing programs.
Ensure consistent brand images and messaging is presented across all Vertafore marketing communication vehicles.
Consistently demonstrate a high level of customer service for internal and external customers.
Foster and managing relationships with outsourcing firms such as technical writers and creative designers.
Manage marketing budget associated with marketing projects, tracking project costs to control expenses.
Support corporate and product marketing initiatives and other marketing projects as assigned.
Some travel required (10-15%)
Professional and Technical Competencies
Understanding of general business issues including external factors that impact the business and industry.
Demonstrated ability to follow sound business ethics when executing job responsibilities to build and maintain management confidence.
Excellent oral and written communication skills, and excellent presentation skills a must.
Strong project management skills required. Ability to manage numerous projects and meet aggressive deadlines in a dynamic, multi-location environment, while maintaining a team-oriented approach to business. Experience working with product marketing highly desirable.
Strong knowledge of MS Office suite, especially Word and PowerPoint required. Desktop publishing, graphic design and/or HTML skills are a plus.
Video project experience is a strong plus.
Knowledge of/ability to quickly learn Vertafore products and insurance marketplace needed.
Five to seven years marketing experience with a proven track record developing and driving marketing campaign and lead generation initiatives, preferably within the insurance/financial services industries. B2B software marketing experience is a strong plus.
Experience in developing print, desktop publishing, advertising, and promotional services for technical products.
Strong attention to detail and multitasking skills required.
Bachelor's degree in Marketing, Business Administrating or communications-related field required (or additional work experience equivalent).
WHY VERTAFORE: Be part of the transformation, unleash your potential and make an impact!
Over the past 40 years, Vertafore has advanced the business of insurance by bringing together the best software in the industry to help agencies, carriers, and MGAs run their organizations. Today, we?re proud to say hundreds of thousands of Vertafore users rely on our solutions to write business faster, cut costs, and fuel growth by increasing collaboration and streamlining processes. Vertafore helps our customers deliver exceptional value to their clients with innovative, intuitive, and comprehensive products and services. Vertafore leads the industry with secure, cloud-based mobile products that provide superior reporting and analytics, delivering actionable insight? right when customers need it most.
||Bothell, WA |
THIS JOB HAS EXPIRED