Marketing Communications Manager BG Medicine

The Marketing Communications Manager will be responsible for facilitating the implementation of programs that effectively describe and promote BG Medicine Inc. and its products. Reporting to and working with the Vice President, Sales and Marketing, top priorities are:

Responsible for developing and maintaining the overall look and feel for all commercial brands within the organization.
Liaison between external creative service partners and the Marketing department to ensure the Product Managers message is properly understood during the development and production of sales and marketing collateral.
Tradeshow manager for all conferences to ensure timelines are met for booth registration, symposia, and social events as well as coordinate shipping of company displays and sales materials to and from the conferences.



Specific responsibilities include:

Work with the Product Manager(s) and the Department to develop sales tools, lead generation campaigns, advertising programs, events and marketing collateral to support field sales and marketing effort. Manage and coordinate all tradeshow logistics (e.g., exhibit space, rental equipment, shipment of collateral/display walls), including room reservations for BGM conference attendees.
Work closely with all internal departments to maintain CRM database.
Responsible for coordinating the production, in-house inventory, distribution and need fulfillment to both internal and external customers, of all marketing collateral.
Work collaboratively with the organization and external customers to write press releases, case studies and testimonials
Develop and maintain company related web sites and intranets to effectively market and establish a stable resource for marketing collateral to both internal and external customers
Coordinate logistics involved in producing and conducting educational programs such as webinars, dinner programs, and other customer related functions.
Develop, manage and track the defined MarCom budget for all communication related activities to ensure all are conducted judiciously and within budget as well as in a timely manner.
Attend national conferences when appropriate to help with booth logistics, observe competitive and other industry displays, and engage with customers
Act as a liaison between BGM and third party conference planning organizations when setting up symposia at major conferences
Work with Medical Affairs to ensure timelines are top of mind and met for submitting abstracts to major conferences.
Work with Product Manger to publicize positive Galectin-3 news within the BGM organization in an effort to build positive moral within the organization.

Location:	610 North Lincoln Street Waltham, MA 02451 United States