Marketing Communications Project Manager @ Linkedin LinkedIn

Job Description

About LinkedIn

LinkedIn is the largest online professional network in the world, consisting of more than 135 million professionals and growing at two new professional member per second. Our vision is to become the new global medium by which business gets done, and we will accomplish this by connecting the world's professionals and accelerating their success.

Through connecting to their trusted contacts on LinkedIn, professionals gain access their contacts' social graph, and an extended worldwide network of qualified experts that enable them to:

• Find potential clients, service providers, subject experts, and partners who come recommended
• Collaborate and share knowledge, insights and expertise to accomplish professional goals faster
• Own their professional profile and control information that's publicly available about them
• Be found for business and career opportunities
• Find the best available passive candidates, faster and more cost effectively

About LinkedIn Marketing Solutions (LMS)

The quality of our membership and the professional lens with which they approach the platform, makes LinkedIn the only global social platform to reach the most affluent, educated and influential audiences on the web at scale, within a business context.

LMS exists to help advertisers (b2c and b2b) reach and communicate with that audience more effectively, providing them with the expert solutions they need to get the most impact. The LinkedIn solutions portfolio includes unique targeting capabilities, communityâ€"driven programs integrating paid, owned and earned media opportunities, all designed to be inherently social, leverage the virality and professional context of the platform to grow advocacy and long-term engagement for advertisers.

The Role

LinkedIn is an extremely fast-moving company, with big ambition. We are looking for an extraordinary talent to help position the LMS team for success, create stand-out content and establish creative programs of activity

The Marketing Communications Project Manager will report into the Head of Marcoms for LMS emea, joining the EMEA marketing organization, headed up by Laurence Bret-Stern. The newly created EMEA marcoms team is responsible for the strategy and vision of marketing for LMS across EMEA, creating strategic frameworks and rich content to support the go-to-market teams. This person will be required to liaise with their global counterparts to ensure that the region contributes appropriately into global projects for an effective roll-out, as well as work directly with the operations team to help optimize content and execute against programs.

Responsibilities will include:

• Rich content creation that supports the LMS positioning and thought leadership strategy (includes managing creative agencies on delivery of infographics, master decks, ad creative, videos, collateral, white papers etc)
• Content distribution and optimization (working with the operations team)
• Development and creation of content hubs â€" inbound and outbound marketing channels
• Comprehensive market engagement program development and execution (includes formation of LinkedIn strategic programs, as well as negotiating involvement and activation at external events that support the EMEA LMS brand)
• Developing and improving the sales story (LMS positioning, key benefits and messages)
• Ad sales tools â€" collateral, leave behinds, case studies, testimonials, media kits
• Regional liaison with global counterparts, bringing regional perspectives to the table, contributing to global solutions that will be successful across the region
• Adaption and localization of US materials
• Go-to-market strategies for new advertising products
• Support for new and partner markets, providing best practices, templates, collateral and messaging/brand training
• Setting clear KPI;s for projects with the reporting manager, managing their outcomes across virtual teams and reporting on them across the business.