Marketing Communications Specialist VFA

POSITION SUMMARY:

The Marketing Communications Specialist is a junior/mid-level individual contributor / professional that works under minimal supervision to coordinate and execute numerous marketing events such as trade shows, webinars and customer events. The incumbent coordinates public relations (?PR?) activities and manages the company?s speaking opportunities calendar. They oversee the company?s collateral system and contribute to the development of new collateral. They manage the company?s social media presence. The Marketing Communications Specialist may also be assigned additional project work or responsibilities on a periodic basis.

ESSENTIAL FUNCTIONS:

Manage all VFA events in a busy annual schedule, including numerous trade shows, seminars, webinars, and customer events, with attention to detail in all aspects of event production
Coordinate the activities of corporate PR program and external PR services, including coordinating the press release pipeline and the approval process, drafting press releases and byline articles
Manage the speaking opportunities calendar, including drafting abstracts, meeting submission deadlines, and assisting speakers with presentation development
Manage collateral system in Salesforce.com as well as the development of new collateral, including writing case studies, editing white papers, and laying out the final design
Manage the company?s social media presence, including developing content and gathering metrics
Operate under minimal guidance and supervision from the Director of Marketing Communications with extensive creativity and latitude for independent actions

QUALIFICATIONS

BA/BS Degree in Communications or Marketing is preferred plus 3-5 years of event marketing and public relations experience
Strong communications skills with specific emphasis on writing and editorial abilities
Strong organizational skills, and a demonstrated ability to work within and exceed in a fast-paced, deadline-driven environment is required
Expert in the use of MS Office, particularly PowerPoint, and in Adobe InDesign and PhotoShop
Experience with other applications or software products such as collateral management systems and marketing automation systems. Experience with Salesforce.com or similar CRM application is a plus
Experience with social media is a plus
Demonstrated experience working directly with customers (both internal and external)
Ability to work independently to resolve issues and keep track of multiple projects in process is essential

Location:	266 Summer Street Boston, MA 02210 United States