Marketing Communications Specialist Imperva Inc.
THIS JOB HAS EXPIRED Marketing Communications Specialist - Imperva, Inc. - Redwood Shores, CA
Imperva is looking for a creative Marketing Communications Specialist who enjoys being part of a fast-paced and exciting organization. The ideal candidate will join the Strategic Marketing team, located at corporate HQ in Redwood City, CA. Imperva is a pioneer and leader of a new category of business security solutions for critical applications and high-value data in the data center. Thousands of the world?s leading businesses, government organizations, and service providers rely on Imperva solutions to protect against data breaches, meet compliance mandates, and manage data risk.
The Marketing Communication Specialist reports to the Sr. Manager, Marketing Operations and will oversee the successful execution of all Marketing e-mail campaigns and online seminars. The position will directly contribute to the development of key lead generation vehicles and Sales tools while also helping to manage the Marketing leads database. This position will work closely with other members of the Strategic Marketing organization as well as with the Inside Sales, Corporate Sales, and Product Marketing/Product Management departments.
Write and edit compelling e-mail campaigns to spearhead critical lead generation, brand awareness, and thought leadership efforts
Create and edit all necessary HTML-based vehicles to support e-mail campaigns
Manage corporate webinar program, including promotion, content editing, live event execution, and follow-up efforts
Work with variety of Strategic Marketing members to develop and maintain master e-mail campaign calendar
Support e-mail campaign efforts for global Channel and Field Marketing teams
Collaborate on the development and editing of internal webinar content, external vendor supported campaigns, and web site content
Maintain oversight of the master marketing database with emphasis on continually strengthening both the quantity and quality of all Leads
Contribute to strategic Marketing Operations initiatives, including campaign performance evaluation, ROI analysis, and Strategic Marketing reports
3 ? 5 year writing experience focused on B2B communications
Demonstrated experience delivering B2B campaigns to both the enterprise and mid-enterprise markets
Experience with Sales Force is required and experience with Eloqua (or other marketing automation systems) is a major plus
Proficient in PowerPoint, Photoshop, and HTML development/editing
Strong interpersonal and verbal skills
Demonstrated understanding of how to build and support brand through messaging and campaign deliverables
Comfortable writing for Sales, Executives and Channel Partner audiences
Experience working on both Marketing Communications and Marketing Operations projects
Exceptional communication skills (verbal and written)
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
||Redwood City, CA |
THIS JOB HAS EXPIRED