Marketing Consultant- Software Experience iContact
Marketing Consultant-Software Experience
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus based in Beltsville, MD has over 1,000 employees across North America, Europe, and Asia.
Consultants work one-on-one with both B2B and B2C clients to guide them through each step of their marketing, from strategy to set up to execution. This position requires an extensive knowledge of social media marketing and content strategy, as well as press release writing and experience pitching traditional media outlets.
Consulting with clients for a set number of hours per month
Assisting clients in devising a content marketing strategy based on their business goals and available resources
Equipping the client with a snapshot of their communication goals, and suggest measurements
Being attentive to the efforts the client should take to achieve their communication goals
Providing links to additional external resources for further information
SEO analysis at a basic/elementary level
Background research on clients. Industry research/analysis
Critiquing & presenting ideas for promoting a Facebook fan page
Writing industry blogs as well as press releases for PRWeb & Media Lists
Helping clients increase the number of Twitter followers and Facebook fans & their engagement
Creating a content plan, teaching client how to combine that with unplanned content
Provide an interpretation of our software?s analytics feedback
Working knowledge of Vocus products, or other similar software
Extensive knowledge of social media marketing and content strategy, as well as press release writing and experience pitching traditional media outlets. Knowing what it takes to make a campaign go viral is essential.
Ability to communicate technical details in a common language
Tech minded, in the sense that they can implement software and are comfortable explaining the functionality
Ability to handle demanding clients while still helping them make the most of their Vocus product
Top notch time management skills
Creative thinking & ability to contribute to brainstorming meetings.
||Beltsville, MD |