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Marketing Coordinator Soraa
THIS JOB HAS EXPIRED
Job Description:The Marketing Coordinator is a key member of the Marketing team and provides crucial coordination support for a wide range of projects and programs. One of the most important parts of the job is organizing and coordinating details for trade shows and sales events- registration, shipping, logistics, etc. The Marketing Coordinator is also responsible for maintaining a program of marketing collateral materials that support a rapidly growing and dynamic product family; assisting in maintaining the corporate website; assisting in writing and editing a wide range of materials; and coordinating details for industry organization programs and submittals. The job involves a high degree of collaboration with internal staff, outside agencies, industry organizations, and customers.
Responsibilities
Events
? Coordinates all sales and marketing events, including trade shows, speaking engagements, product launches, and announcements
? Manages calendar, registrations, ordering and shipping of materials, scheduling, communications, and logistics for industry trade shows
? Assists in internal events with consultants and other outside speakers
Marketing Collateral Design and Production
? Under the direction of the Director of Marcom, maintains marketing collateral materials, diagrams, manuals, communications as required, including specification sheets, product brochures, diagrams, case studies, competitive product matrices, and other technical materials
? Produces trade show materials as required
? Provides coordination in production of printed materials and packaging
? Maintains standard production specifications
? Coordinates with outside consultants
Social Media
? In collaboration with outside agencies and internal staff, maintains social media channels, including Twitter feed, RSS, Facebook, LinkedIn, and interconnections
? Collaborates with other staff in generating and maintaining social media
PR
? Manages submissions and applications for industry product awards
Advertising
? Coordinates with publications, consultants, and media in purchasing and placing paid advertising in appropriate channels
Brand Management
? Assures consistency of product and company brand and identity standards
? Assists Customer Service in brand communication
Sales Support
? Provides coordination and support for Sales Team in executing sales plan, prospecting, funnel management, qualifying leads and referrals
? Manages maintenance of product demonstration materials
? Assists in implementation of sales training programs and materials
? Assists in production of all marketing collateral materials
Writing and Editing
? Provides writing and editing as required for internal and external communications, publications, technical manuals, website copy, blog posts, advertising, social media
Industry Certifications and Memberships
? Coordinates information on industry ratings and certifications for products
? Manages industry organization memberships
Website
? Assists in ongoing maintenance of website
? Maintains content, applications, architecture, functionality, and outside consultants
? Coordinates with internal IT on hosting, services, and technology
Project Coordination
? Provides coordination for special marketing projects
? Coordinates with vendors, consultants, partners, internal staff, service providers, regulatory agencies, industry associations, investors, and key customers
Experience and Skills:
BA in Marketing, Advertising, Communications, or similar degree
? 2-3 years experience in Advertising, corporate communications, or marketing
? Proficiency in Adobe CSS applications
? Good writing, editing, and communication skills
? Good sense of design and aesthetics in products and marketing materials
? Some experience with trade shows and similar industry events
? Ability to be effective under pressure, with incomplete information, and with limited resources
? Bias toward action
? Ability to consistently focus on and take ownership for results
? Comfort with highly technical material
? Ability to interface well with outside vendors and consultants
| Location: | Fremont, CA United States |
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THIS JOB HAS EXPIRED
Soraa
Investors: NGEN PartnersAll Jobs: at Soraa
| Web Site: | www.soraa.com |
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| Headquarters: | 00000 United States |
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