Marketing Director - Bitcoin Investment Trust SecondMarket
The Bitcoin Investment Trust (BIT) is a private, open-ended trust invested exclusively in bitcoin. It enables investors to gain exposure to the price movement of bitcoin without the challenges of buying, storing and safekeeping bitcoins.
Reporting to the CEO in his management of the BIT?s investor development and capital accumulation efforts, and working closely with the General Manager of a recently launched investment fund product, the Marketing Director will develop, manage and execute the overall investment product marketing strategy and related components for target customer segments and channel audiences.
What You?ll Do
Positioning / Messaging
Content and Campaigns
Tracking and Metrics
Who You Are
What You?ve Done
Where You?ll Work
Established Growth Co.
Why You?ll Love It
Best of Both Worlds
The Position and Responsibilities
The Marketing Director will design and manage a marketing plan and oversee its execution within target audience groups. As part of these efforts, the Investment Marketing Director will be expected to:
? Define target customer segments and channels and conceptualize and implement product positioning, messaging and marketing campaigns along with assisting events and PR efforts
? Create compelling and actionable marketing content and sales collateral
? Implement marketing programs and sales funnel metrics to monitor, analyze and report actionable data-driven decisions
The Desired Candidate and Skills
The Marketing Director should be an analytical self-starter with proven investment product marketing success and the ability to deliver high quality work product within a fast-paced group. Success in the role will require investment knowledge, attention to detail, an eye for design and creative problem-solving skills. The proper candidate is expected to have:
? Five+ years of demonstrated success in investment product marketing, preferably for a mutual fund, exchange-traded fund, private investment fund or other alternative asset product
? Strong industry knowledge, communication skills and experience in implementing and analyzing marketing and sales funnel metrics
? Bitcoin knowledge and interest preferred, along with Bachelor?s degree
The Company and the Team
SecondMarket enables investment and simplifies financial transactions by providing structural support to developing asset classes and technology and solutions to issuers, investors and others in high growth financial markets. Most recently, SecondMarket incubated and serves as Sponsor to the Bitcoin Investment Trust, a private, open-ended investment vehicle for Bitcoin. SecondMarket is backed by FirstMark Capital, The Social+Capital Partnership, Li Ka-Shing Foundation, Dunearn/Temasek Holdings (Singapore), New Enterprise Associates (NEA), and SVB Financial Group (Nasdaq: SIVB).
We?re headquartered in New York City, and the office mirrors the city?s character. It?s fast-paced, dynamic and innovative, and yet wholly appreciative and inclusive of all its components - blending together long-standing industry with startup enterprise, Wall Street with Silicon Valley/Alley, hard-working professionals. Ultimately, we believe that we are building something extraordinary and are truly enjoying doing it. To learn more about us, check out the SecondMarket website (http://secondmarket.com), the Bitcoin Investment Trust website (http://bitcointrust.co).
||26 Broadway |
New York, NY 10004
Founded in 2004, New York-based SecondMarket (Member FINRA MSRB SIPC), is the largest centralized marketplace for illiquid assets, such as auction-rate securities, bankruptcy claims, collateralized debt obligations, mortgage-backed securities, limited partnership interests, private company stock, restricted securities and blocks in small capitalization companies and whole loans. Our 3,000 participants include global financial institutions, hedge funds, private equity firms, mutual funds, corporations and other institutional and accredited investors that collectively manage over 1 trillion inInvestors: FirstMark Capital All Jobs: at SecondMarket
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