Marketing Director Decision Resources
THIS JOB HAS EXPIRED Job Summary:
The Marketing Director is responsible for all messaging, brand development, lead generation activity, marketing collateral, speaking opportunities, webinars, media relations, trade show content and publicity for the companies that make up Decision Resources Group.
Working with the VP of marketing of Decision Resources Group to develop actionable quarterly marketing plans that directly support the sales and branding efforts of the DRG brands. The director will be responsible for developing and implementing these plans with the marketing team.
Management of marketing team.
Development and defending of messaging and branding across all the company brands.
Lead generation projects such as letters, emails and press releases. The marketing director would work directly with database specialists and marketing managers within the organization to get the list of prospects who should receive this information.
Working with analysts, database specialists and product managers to develop and execute webinars for lead generation purposes, retention objectives and training.
Working with marketing managers to develop and write all marketing collateral printed for the companies including evergreen brochures, topic sheets, quick start brochures, and any other material that the organization makes public to clients, potential clients, investors, media and any other public audiences.
Web site content maintenance and web projects that are dynamic (i.e. posting commentary from analysts; conference and seminar listings, etc.)
Managing the speaking program for the DRG companies. This project involves working with analysts and executives on creating speaking topics, developing ?call for paper? (CFP) applications, and researching and submitting CFPs for appropriate conferences.
Media relations for DRG including product and corporate press releases, incoming inquires from reporters about product and company information and proactive outreach to media. The director will also be the daily point person for the PR agency.
Trade show content, booth design, and publicity around each show that the company brands exhibit at.
Bachelor?s degree required; MBA with focus in marketing a plus
10+ years of experience in a marketing leadership role
Strong business acumen and ability to progressively coach and mentor employees
Experience with brand management, product planning and public relations
Willingness to travel 15-20% time
A portfolio of work will be requested during the interview phase
||Burlington, MA |
THIS JOB HAS EXPIRED