Marketing Director NameMedia

Position Summary

NameMedia is looking for a Director of Marketing for the BuyDomains, Afternic, and SmartName brands, combined they make the worlds leading domain marketplace and monetization platform. In this leadership role, the successful candidate will have direct marketing, SEO/SEM, and online marketing experience.

This is a great opportunity for a self-starter to have a direct impact on the bottom line of a fast-growing ecommerce business. The right candidate must be willing to do what it takes every single day to successfully execute against all goals.

Responsibilities

- Direct Marketing: Lead the direct marketing email campaigns and lead generation efforts across all brands.
- SEO, SEM, and Social Network Marketing: Direct efforts to organically optimize our sites. Analyze and online media buys to meet our cost of acquisition and return on investment objectives. Act as a spokesperson about company capabilities and tools in the social networking arena.
- Content Creation and Delivery: Develop and execute on an outbound content plan (i.e., webinars, newsletters, etc) to add value to current customers while positioning NameMedia as the industrys thought-leader to acquire new business.
- Communications Plan: Manage internal and external communications across all brands.
- Customer Experience: Analyze and gather competitive and customer data.
- Marketing Analytics: Oversee overall marketing analytics, including Google Analytics and business units Key Performance Indicators (KPIs).
- Marketing Budget: Manage marketing budget.
- Management: Lead and mentor the marketing team.
- Collaboration: Work closely with product, technology, and sales teams to achieve overall business objectives.

Job Requirements

- Bachelors Degree required, MBA preferred
- 7+ years of Marketing experience, preferably in the online space.
- Experience in measuring and optimizing ongoing campaigns to achieve best possible results
- Possess strong analytical, attention to detail, and accurate implementation skills
- A team-player who understands and can communicate, both in person and through written communication, complex data and results in an easy to understand manner.
- Proficiency in Microsoft Office applications required.

Location:	Waltham, MA United States