Marketing Email Administrator EverBank Financial
THIS JOB HAS EXPIRED We are delighted that you have chosen to explore the career opportunities available with EverBank!
Manage the development and execution of EverBank?s email marketing programs via internal email application. Responsible for developing custom SQL queries to drive email campaigns based on segmentation. Upload and test html content and integrate with program segments to develop mailings. Support development and growth of email marketing to support EverBank?s expanding business lines, managing email preferences, opt-out, and email best-practices.
? Works with marketing to define and support recurring (e.g. CD maturity notifications) and one time emails
? Develops use cases and technical specifications in launching new, automated email programs
? Works with Marketing, Analytics, and IT teams to define, segment, and stage email lists
? Works with creative services to test the code with supported email clients, staging email code and email image files for blasting
? Manages and monitors the operation of the Lyris email server in production environment
? Develops custom SQL to support ad hoc click-through performance reporting across multiple business lines
? Tests and validates SQL queries for list segmentation and external database connections
? Authors use-case analysis to develop technical requirements for new email programs
? Coordinates email marketing calendar with Email Communications Manager and project managers.
? Maintains and supports opt in/out procedures as required to support Can-Spam Act and FACTA regulations.
? Tracks, monitors and reports email metrics
? Develops and maintains email marketing processes, procedures and best practices
? Provides email tracking data, reports and analysis to data analytics department
Minimum Qualifications (Knowledge, Skills and Abilities Requirements)
? Lyris Listserver experience or similarly applicable background
? Database knowledge and experience
? Ability to write and test SQL queries based on list segmentation and program requirements
? Technical skills including MS Excel, Access expertise
? Proven knowledge of
? Use case development and analysis
? Ability to author technical requirements
? Ability to execute early-stage vendor capability review for new solutions
? Relationship management skills (business stakeholders, technical etc.)
? Excellent organizational and problem-solving skills
? Excellent communication skills
Training and Experience
? Degree in technical or marketing-related field required.
? 3-5 years of email systems management
? 3-5 years? experience in a marketing-related environment
? 2-3 years? experience in financial services industry is preferred
Pre-Employment Screening Includes:
? Assessment Screening
? Credit Check
? Criminal Background Check
? Drug Screen ? after offer of employment is extended and before start date
? Past Employment Verification
? Social Security Verification
Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified, and they may change at any time.
Please be sure to mark our "careers" page as a favorite place on your computer and visit often. We update it any time a position opens or closes, meaning that it is updated most weekdays.
EverBank is an equal opportunity employer. No employee or applicant for employment will be discriminated against because of race, color, religion, national origin, physical or mental disability, age, gender, sexual orientation, genetic information, veteran?s status, or status as a disabled veteran or veteran of the Vietnam era.
EverBank is not seeking assistance or accepting unsolicited resumes from search firms for employment or contractor opportunities. Regardless of past practice, all resumes submitted by search firms to any employee at EverBank via e-mail, the Internet, or directly to hiring managers at EverBank in any form without valid written search agreement executed by the VP, Talent Acquisition for that specific position will be deemed the sole property of EverBank, and no fee will be paid in the event the candidate is hired by EverBank as a result of the referral or through other means.
||8100 Nations Way |
Jacksonville, FL 32256
THIS JOB HAS EXPIRED