MARKETING MANAGER Cardlytics
THIS JOB HAS EXPIRED Category: Marketing
Location/City: Atlanta or San Francisco
Are you one of those technically proficient and creative individuals who wish they?d had an opportunity to contribute to a major institution in its infancy? If you are, then we can?t wait to meet you! At Cardlytics, you?ll face new challenges every day that will demand new and innovative solutions. Our culture is all about working hard and playing hard in a fun-loving environment.
Cardlytics is seeking a Marketing Manager with hands-on experience across all elements of the B2B marketing communications mix, preferably with experience implementing and managing marketing automation, integrated event-centric campaigns (events, PR, social media, lead gen), and sales support materials and communications. A keen understanding of the digital advertising spectrum, rewards/loyalty programs and/or the retail banking sectors is desired. Cardlytics is the rapidly growing leader of Card-Linked Marketing, a new technology that enables purchase-based targeting through digital banking statements.
Reporting directly to the Director of the Marketing Communications, the Marketing Manager will be involved in the creation of marketing plans, events calendar, campaigns and programs to meet company objectives for lead generation, market awareness, product launches and customer communication. The Marketing Manager will be responsible for managing the company?s external messaging, including industry events, advertising, sponsorships, speaking engagements and the development of related collateral and promotional materials.
Skills & Requirements
? Be a resourceful, self-driven problem solver
? Plan, develop, execute and measure marketing communications strategies to support business objectives for lead generation, market awareness and customer communications
? Writing and message development for collateral material, online content, keynote presentations and speeches
? Create, manage and execute the full mix of marketing communications activities including: public relations, trade shows, industry events, webinars and seminars, social media, advertising, email marketing, and collateral materials including brochures, data sheets, fact sheets, case studies, white papers, newsletters, signage and other sales support tools.
? Conduct market research on, and provide analysis and reports on, competitive companies, products and services
? Assist in supporting CRM
? Close budget management and reporting
? Manage outside agencies and contractors
? Able to travel up to 30%
? BA/BS in Marketing, Communications or related field
? 5+ years of marketing communications experience in B2B advertising, technology or services
? Experience in managing social media presence on Facebook, Twitter, YouTube, LinkedIn, etc.
? Experience designing pre-during and post trade event campaigns that integrate marketing automation, PR, CRM and advertising
? Experience with email marketing software (like MailChimp)
? Experience with using the basic office productivity tools (Microsoft Office Suite), CRM (Salesforce.com), and a major Marketing Automation Software. Knowledge of Adobe Creative Suite preferred
? Excellent verbal and written communicator
? Comfortable working in a fast-paced, small group
? Manage outside agencies and contractors
? Excellent interpersonal and communication skills
? Passionate communicator who excels in oral presentation
? Capable of viewing decisions within a larger context of the brand, the audience, goals and messaging
? Self-starter and hands-on attitude
? Highly motivated and ambitious
? Strong organizational skills
? An eye for design and layout
? Advanced editing, proofreading and composition skills
We value our employees? time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.
Cardlytics is a game-changing marketing and analytics platform, providing businesses, for the first time, with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for nearly 70 million U.S. households, capturing spending across all stores and categories. The Cardlytics platform is built upon historical consumer purchase information, provided securely by its premier network of over 300 financial institution partners, including Bank of America, PNC and Regions Bank. The company is also the pioneer and leader in the card-linked marketing space, providing both national and local businesses with revenue-generating digital and mobile marketing options, based upon its core analytics platform.
||Atlanta, GA |
THIS JOB HAS EXPIRED
Investors: Canaan Partners
, ITC Holdings
, Polaris Venture Partners All Jobs: at Cardlytics
|Headquarters:||675 Ponce de Leon Ave|
Atlanta, GA 30308
|Industry:||Business Products and Services|
|Company Profile:||Cardlytics is a data analytics and digital advertising company that makes all advertising better. Our patented technology measures and connects trillions in retail purchases to millions of individual consumers, served via our unique ad platform. We are the leading data monetization partner for financial institutions, including Bank of America, Lloyds Banking Group and FIS, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank. This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media -display, mobile, video, social and email - and precisely measure results. Thousands of brands, retailers and restaurants in the US and the UK are using the Cardlytics product suite -Cardlytics Direct-, Cardlytics Insight- and Cardlytics Digital- -to drive billions of impressions and connect online advertising directly to in-store sales lift. Cardlytics is a private company that has raised nearly 170 million from leading hedge and venture funds, private investors, and from the world's leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York and San Francisco. Follow us on LinkedIn and Twitter.|
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