Marketing Manager Decision Resources
We are seeking a Marketing Manager responsible for marketing DRG products and services that focus on digital trends shaping the future of consumer and physician marketing. The Marketing Manager will work on messaging, brand development, lead generation activity, marketing collateral, speaking opportunities, webinars, media relations, trade show content and publicity for the companies that make up Decision Resources Group.
Work with the Director of Solutions Marketing to develop an actionable marketing plan that directly supports the sales and branding efforts of Manhattan Research, a Decision Resources Group Company. The marketing manager will be responsible for implementing these plans.
Development and defending of messaging and branding for Manhattan Research globally.
Lead generation projects such as letters, emails and press releases. The marketing manager will work directly with database specialists within the organization to get the list of prospects that should receive this information, and look for new ways to collect prospects.
Work with analysts, database specialists and product managers to develop and execute webinars for lead generation purposes, retention objectives and training.
Develop and write all marketing collateral printed for the companies including evergreen brochures, topic sheets, quick start brochures, and any other material that the organization makes public to clients, potential clients, investors, media and any other public audiences.
Trade show content, booth design, and publicity around each show that the company brands exhibit at for Manhattan Research.
Any and all other duties will be assigned accordingly.
Bachelor degree preferred
5+ years of marketing experience
Strong organizational and writing skills
||Burlington, MA |