Marketing Manager – International Revenue Science

Marketing Manager â€" International

Position Summary:

AudienceScience has an exciting opportunity for a marketing manager in our London or Hamburg office to drive our international marketing efforts. This position will be responsible for developing and directing marketing strategies that include the creation of clearly articulated value propositions, PR, demand generation programs, marketing materials and sales support. The marketing manager regularly engages with customers, partners, sales, marketing and senior AudienceScience executives to develop and implement strategies to grow exposure and thought leadership for AudienceScience. This integral team member will also help identify new and existing channels to optimize marketing ROI in the service of revenue growth. The marketing manager reports directly to the VP of Marketing.

Essential functions:

• Manage public relations consultants in developing and implementing stated strategic public relations goals and initiatives
• Develop and drive the execution of programmes to create sales demand and awareness that includes sponsorships, event marketing, online advertising, search marketing, social marketing, and viral marketing
• Create and deliver sales tools, materials, presentations and information needed by sales teams to effectively position AudienceScience as an industry leader and increase global sales
• Effectively develop and manage marketing budget across programmes and create measurable mechanisms in sales automation system to gauge success
• Build visibility for AudienceScience through industry events, speaking opportunities, and participation in local conferences and meetings
• Work with partners to develop co-marketing opportunities that drive success
• Manage international websites to ensure they are up to date

Knowledge, skills and abilities required:

• At least 4+ years of broad marketing/marketing communications experience with at least 2 years in online media related marketing experience, preferably direct experience related to online advertising
• Bachelor's degree preferred
• Robust marketing skills and a proven ability to devise marketing strategies including positioning, branding, segmentation, differentiation and social media in a digital environment
• Strong project management, creative writing, and decision making abilities
• Deep understanding of lead generation, customer retention, online trends and effectiveness strategies
• Experience defining, contextualizing and marketing conceptual media products
• In depth experience with standard business software (e.g. excel, PowerPoint etc.)
• A wide degree of creativity and latitude is expected
• Must be passionate and enthusiastic with a “hands on†approach in executing effective programmes
• Ability to work independently as line manager as the other current members of the marketing team are based in the US
• Good relationship building skills as key internal and external contacts are based in different countries
• Fluency in German would be an advantage although not necessary

Supervisory responsibilities:

• Manage Public Relations and Creative firms

Success factors:

• In summary the ideal candidate will be results driven, possess a strong desire to make a true contribution to the team and the company and exhibit a passion about the AudienceScience value proposition
• Some travel will be required
• Qualified candidates will exhibit the highest standards of integrity as well as the essential leadership, strategic and managerial skills