Marketing Manager SpecificMedia
THIS JOB HAS EXPIRED DescriptionSUMMARY: The Xumo Marketing Manager?s responsibilities will encompass developing and executing marketing plans to achieve market penetration objectives through internal/external promotional activities, product launch strategies, comprehensive communications programs, and innovative marketing programs. RESPONSIBILITIES:
Develop and execute marketing plans for Xumo.
Liaison cross functionally with technology team, product managers, and management to create and implement marketing and product launch strategy.
Clearly articulate product positioning, messaging, and promotion objectives.
Monitor competitive product lines and industry research to determine opportunities for new features in order to increase market penetration.
Execute successful on and offline marketing campaigns that drive leads and sales.
Participate in planning trade shows. Liaison with external clients and vendors.
Create content and company collateral.
Serve as an internal expert for market and product information
RequirementsEXPERIENCE / QUALIFICATIONS:
4+ years Marketing experience in television or entertainment industry.
Previous digital media experience a plus.
Demonstrated project management skills.
Ability to measure ROI of marketing activities.
Detail oriented, organized. Strong communication skills.
Thorough knowledge of Microsoft Office Suite, including Word, Powerpoint, and Excel.
Bachelor?s Degree in Marketing, Business, or related.
||Four Park Plaza |
Irvine, CA 92614
THIS JOB HAS EXPIRED