Marketing Manager Adknowledge Inc.
THIS JOB HAS EXPIRED Description
The Marketing Manager will determine the best channels for marketing our solutions, create effective messaging, and will manage channel relationships with industry groups that we develop as distribution channels.
This person will lead the traditional and online marketing efforts, working in conjunction with Corporate Marketing for collaboration with Adknowledge corp marketing initiatives as appropriate. Primary duties include:
Establish a marketing strategy and plan to broaden the distribution and adoption of the Engage product line in order to meet/exceed the objectives of the business.
Develop product messaging and create the appropriate communications vehicles for use and distribution by the organization.
Execute the marketing programs and measure their effectiveness against critical KPIs.
Develop and execute plan to ensure Engage is positioned as a thought leader in the industry through case studies, influencer endorsements, industry conference engagement, etc.
Develop a marketing dashboard to forecast and track return on marketing investment, pipeline contribution and resulting revenue.
Develop a competitive intelligence repository and research/gather relevant information that guides strategy and execution.
Additional duties include:
Provide regular communication with operational groups and other staff.
Establish and maintain strong relationships with other product groups within Adknowledge.
The successful candidate will be an inspiring, confident, hands-on professional with at least:
Five years of online advertising or Internet related marketing experience with active, relevant industry relationships
Direct experience with marketing online monetization products for web publishers.
Past experience with a technology start up business preferred
Proven experience in channel marketing leveraging industry groups, conferences, key industry influencers, and publications.
Hands on experience with most elements of online/digital marketing including search, online media, promotions, social media, PR and email marketing as well as knowledge of web analytics programs, Microsoft Office, Salesforce and other marketing tools.
Must have effective presentation skills, excellent written communication skills, and a proven ability to educate and influence internal and external constituents.
Bachelors degree in a related field or equivalent experience
The successful candidate will also demonstrate the following abilities:
Intelligence: Acquires understanding and absorbs new information quickly and is motivated to learn.
Customer Focus: Provides satisfaction for both internal and external customers and creates meaningful relationships.
Entrepreneurial: Resourceful, figure-it-out-and-get-it-done mentality, and a track record of creating successful relationships.
Passion to win: Thrives in a competitive environment, does what it takes to be THE market leader.
Team player: Effective at building a growth business with other members of the internal team.
Passion for Technology: The ability to package and present cutting edge technology solutions for prospective partners looking to optimize their revenue.
Analytical: Data driven decision maker.
Organized: Must be able to prioritize daily, weekly and monthly tasks and possess a ?sense of urgency?.
||4600 Madison Avenue |
Kansas City, MO 64112
THIS JOB HAS EXPIRED