Marketing Manager - Lead Generation & Digital Marketing SciQuest
Leads the Lead Generation & Digital Marketing teams, which includes the Lead Generation, Website Development & Management, Campaign Management & Deployment and Metric reporting. Responsible for the leadership and development of this team and success of its members, stakeholders and constituents.
Able to understand and advance SciQuest?s strategy and communicate that vision into an actionable roadmap for the team. Leads team to successful execution and results by allocating marketing resources in the effective implementation of all demand generation marketing programs. Responsible for program management and measurement of the lead generation and web functions, tracks and analyzes marketing campaign activities. Owns implementation and adherence to company style and branding guidelines on the web site. Work closely with Content Marketing, Product Marketing, Product Management, Sales, and Business Development.
Create and deliver effective lead generating, sales pipeline acceleration and thought leadership programs through marketing campaigns, webinars, web site effectiveness, social media and e-marketing activities. Owns management of marketing and sales automation to create efficiencies and opportunities.
Lead and mentor Lead Generation and Digital Marketing team to achieve and exceed their goals.
Manage and track against LEAD GENERATION marketing budget.
Manage the direction of marketing communications in scheduling, website development, SEO, marketing automation, and social media.
Drive thought leading marketing activities which increase sales pipeline velocity and lead generation.
Manage and develop lead development team, establish lead development processes, to help team achieve lead goals into sales pipeline.
Coordinate calendar and deliverables for all marketing programs and campaigns.
Work directly with the Product Marketing Directors in prioritizing and allocating marketing resources, as well assist in content development.
Project support of webinars, e-mail, collateral, web content, product launches and coordination of all stakeholders in the project to reach the deliverables as planned.
Responsible for management of company style guides, image standards and overall brand/image management, reinforced through tools, communications and material/editorial review.
Bachelor?s degree in Marketing or related field preferred.
A minimum of 5+ years marketing team management experience required in a technology company (B2B). SaaS experience preferred. Software experiences required.
A minimum 5+ years experience of relevant, marketing strategy and program management, or other related experience is required. Previous budget responsibility required.
Salesforce.com experience required
SEO and SEM experience required.
Ability to motivate marketing personnel to achieve deliverables, while able to do tactical marketing activates as needed. Ability to be a single source provider as well as a team lead.
Knowledge of how to conceive, deliver and track successful marketing programs a must.
Strong and demonstrable project / program management experience. Agile experience desirable
Ability to influence at colleagues, senior/executive levels and strong cross-organizational program management is needed.
Outbound marketing expertise, superior communication skills, resourcefulness, and the ability to lead and deliver measurable and effective marketing programs is required.
Must be able to multi-task and manage multiple projects.
Excellent oral and written communications are a must.
Must have experience managing 3rd party, contractor and other vendors to marketing relationships and contracts. Strong negotiation skills a plus.
Strong Excel and analytical skills required.
Ability to travel 25%.
||6501 Weston Parkway |
Cary, NC 27513