Cvent develops mobile apps for conferences, conventions, trade shows, meetings, and corporate events. Cvent is the world's largest event management technology company. If you are looking for a marketing job with a fast-moving, fun companyâ€"look no further.
The Mobile Marketing Manager is a key position with responsibility for increasing leads through new marketing initiatives and improving current marketing programs. You will be joining a large marketing department. Through working with different marketing specialists on the team, you will engage with key stakeholders and ensure sales targets are achieved. You'll be the primary lead to set up, run, and track the results of mobile app webinars and emailing marketing initiatives. You will also track PPC, SEO, and marketing automation results, and provide data driven adjustment recommendations.
In addition to demonstrated experience creating successful campaigns, you have excellent knowledge of best practices of lead generation. You are analytical and able to clearly report on key performance metrics, which allows you to make strong recommendations for program enhancement.
Desired Skills & Experience
Strong written and verbal communication skills. Communicate ideas clearly and concisely
Demonstrated skill in providing high quality analytical recommendations
Experience working with webinars, PPC and SEO
Excellent time management, organizational, and prioritization skills
Ability to balance multiple priorities to keep commitments
Ability to work independently with limited supervision
Demonstrated experience in working on a variety of projects while still hitting expected deadlines
Bachelor's Degree in Business with a concentration in Marketing/Communications
5-7 years experience in a marketing role focused on product marketing and/or communications
Experience working in a marketing role within the software industry is a plus
Experience in campaign management
Knowledge of marketing communicationsâ€"best practices and methods
Must be articulate, organized, detail-oriented, and able to multi-task in a dynamic, fast-changing entrepreneurial environment
Excellent project management experience, including planning and tracking projects