Marketing Manager PlayNetwork
THIS JOB HAS EXPIRED Reports To
Manager, Corporate Marketing
40 ? Professional
We?re searching for an experienced B2B marketer that can effectively create awareness and demand before, during, and after customer buying cycles. This role supports PlayNetwork?s mission and business goals by: creating and managing content marketing rhythms and aspects of the online experience; managing a detailed public relations strategy designed to drive interest and intrigue around PlayNetwork and publishing content accordingly; owning the internal communications framework and execution; and managing and executing social marketing components of all departmental initiatives.
Essential Duties and Responsibilities
The following is a list of general job responsibilities for the Digital Marketing and Communications Manager position. This list is not all-inclusive and may be broadened or changed to meet changing business needs.
Digital Marketing: Manage PlayNetwork search engine marketing and search engine optimization programs; define SEO/SEM/display direction for corporate and campaign initiatives coordinating with the proper business units to ensure proper placement and web advertising monies; manage vendor relationships with digital marketing vendors; gather and analyze web metrics and KPIs on a recurring basis to extract relevant insights and create actionable plans; manage budget according to plan
Content Marketing: Define corporate content marketing strategy an syndication strategy; research data and industry trends and match with company strengths/value props to create stories that connect with customers; write and publish content according to editorial calendar/schedule
Social Marketing: Act as an internal expert on social media platforms and engagement strategy through social channels as part of corporate initiatives; assume role as community manager for all properties; explore and evaluate social media opportunities, gap analysis, and plans for integration; research toolsets and app platforms to integrate with existing properties
Customer-Facing Documents Create, refine and manage the consistency of all sales collateral including RFP?s, proposals, emails, client presentations, leave-behinds and any other customer literature. Coordinate with sales team for distribution of assets.
Internal Announcements Create and implement a process, coordinated with direct sales and account management, for distributing internal ?good news? to all PlayNetwork employees, including but not limited to new customer announcements, contract re-signings, and press coverage
Marketing Support Responsible for execution of various marketing activities as directed by the Manager, Corporate Marketing, including but not limited to internal and external events, sales support, channel marketing support, lead generation management, press releases and PR, managing of third party vendors and/or interns, etc.
Minimum of 5 years experience in marketing, business-to-business preferred
Minimum 5 years online/web marketing/digital strategy experience, social marketing, and content marketing experience
Agency experience a plus
BA degree or equivalent combination of education and experience, business/marketing degree preferred
Required Skills and Abilities
Excellent business writing skills (3 samples required with application)
Proficient with MS Office
Data-focused and extremely competent with Google Analytics, AdWords, and SEO/SEM principles
Demonstrated understanding of the B2B sales process
Solid project management comprehension and demonstrated expertise
Expert working with CRM and marketing automation systems
Excellent organizational, presentation, and communication skills
Responds resourcefully when challenges arise
Sound judgment and decision making
Results focused and able to deliver on time in a fast-paced and dynamic environment with frequently changing priorities
Able to complete objectives while utilizing an approach consistent with PlayNetwork?s guiding principles
Adaptability for learning and change at a rapid pace
Physical Demands and Work Environment:
Due to the nature of our business, you may be exposed to potentially offensive lyrics and/or video content. In order to prevent this type of material from going to our customers it is a necessary function of our business to listen for, edit or remove this content from our database.
This job description should not be construed to imply that these requirements are the only duties, responsibilities, and qualification for this job. Incumbents may be required to follow any additional related instructions, acquire related job skills and perform other related work as required.
||8727 148th Avenue NE |
Redmond, WA 98052
THIS JOB HAS EXPIRED