Marketing Manager EcoFactor
Come join our team!
EcoFactor is a fast-growing, cloud-based services start-up focused on helping homeowners save energy effortlessly. We work with partners ? home service providers,utilities, energy retailers, and others ? to deliver services that give their customers an easier way to reduce energy use and save money automatically in the comfort of their own homes. In fact, EcoFactor delivers the only service that caters to customers? comfort and satisfaction while at the same time helping reduce and shift the demand for residential energy overall to benefit the electric grid and our energy resources.
We are based in Redwood City,California with a passionate team of smart, energetic employees. We?ve got a hands-on, get-it-done philosophy, so come join the team and help us move home energy management into the future!
EcoFactor is looking for a creative and innovative B2B marketing expert to join our marketing team. This person will develop, establish and deliver marketing strategies and tactics to meet company objectives, including marketing communications, promotional, and advertising activities of the company.
Main Job Tasks and Responsibilities
? Manage and coordinate all marketing, advertising and promotional activities.
? Develop and implement marketing plans and projects to promote existing and new products.
? Implement high impact and differentiated solution positioning and messaging. Develop strategies to target accounts and generate sales leads for solutions.
? Monitor, review and report on all marketing activity and results.
? Conduct market research to determine consumer acceptance of existing and future products.
? Develop and deliver high-impact sales tools such as collateral, presentations, case studies, demos, competitive positioning, etc.
? Develop and deliver key sales training materials covering industry trends, value proposition, and competitive positioning.
? Analysis of customer research, sales channel and distribution, and team with product management to gain a better understanding of the competitive landscape.
? Determine and manage the marketing budget.
Education and Experience
? Business or marketing-related degree or equivalent professional qualification
? Proven experience in all aspects of developing and maintaining marketing strategies
? Experience in customer and market research
? Relevant industry knowledge, SaaS services and cloud computing a plus
? Excellent written and verbal communication skills
? Organization and planning; collaboration throughout the company
? Problem analysis and problem-solving
? Leadership with decision-making skills that motivate
? Formal presentation skills, persuasiveness a plus
||Redwood City, CA |