Marketing Manager Jawbone

Jawbone is seeking a creative, highly motivated Marketing Manager to 1) drive compelling product storytelling across a variety of mediums and 2) manage the development and execution of buzz-worthy marketing campaigns. This includes drafting creative briefs, writing key product messages and ad copy, driving marcom and creative projects, producing web content, and identifying promising new opportunities to communicate our stories and engage customers.

This influential role requires an entrepreneurial self-starter with proven ability to deliver innovative, impactful, and cost-effective marketing assets and programs that drive awareness and conversion.

If youre a savvy marketer, an outstanding copywriter, a prolific producer, and a top performer with an eye and appreciation for all the little details, wed love to hear from you.

Responsibilities

Manage the creative development of world-class marketing and sales tools (collateral, packaging, training materials, emails, web content, landing pages, microsites, videos, and presentations)
Champion the pursuit of high-impact product storytelling across a variety of mediums (online, offline, video, print, email, events, alternative/non-traditional)
Develop and continually refine product positioning, messaging, and ad copy
Draft project briefs and guide designers/creative teams in their efforts
Ensure brand consistency across all outbound communications
Work cross-functionally and contribute to the development and execution of product launches and integrated marketing campaigns
Identify, pitch, and pursue new storytelling and customer acquisition/engagement opportunities

Experience/Qualifications

BA degree in Marketing/Advertising/Communications and/or MBA preferred
Extensive experience directing creative teams and managing marcom projects
Exceptional copywriting, messaging, and storytelling skills
Passion for consumer mobile and social technology products.

Location:	150 Executive Park Boulevard Suite 4550 San Francisco, CA 94134 United States