Marketing Manager AppFolio
THIS JOB HAS EXPIRED The Marketing Manager leads a small team focused on building brand awareness and sales by developing, implementing and evaluating marketing programs that deliver measurable success and that make our customers love us.
The ideal candidate thrives amidst the challenges of a fast-paced, high-growth environment and demonstrates a high level of competence in developing integrated marketing programs for a successful B2B company. This is a working management position ? you will be expected to lead a small team as well as dig in and do a lot of work!
Plan and execute marketing campaigns that will drive traffic and demand for AppFolio Property Manager.
Work closely with the creative team and 3rd party consultant to develop and maximize search (PPC and organic) campaigns. Focus on ROI and continued campaign improvement. Optimize landing pages that generate interest in the offer via A/B Testing.
Create website, landing page and email content. Work with the team to create and test key messages.
Lead and support team members who manage the logistics and details for numerous offline events - tradeshows, MeetUps and other speaking engagements.
Lead the creation and development of email nurturing activities and write content (email, blog posts, etc) used throughout all aspects of customer experience.
Work with the team to find creative ways to nurture existing customers to drive additional adoption and usage of key services.
Lead the social media plan as team members use Facebook, LinkedIn and Twitter to increase awareness and website traffic.
Monitor and measure performance of campaigns and investments and suggest how to optimize toward goals.
PR activities as needed - work with the team on press releases and launch activities to generate awareness for the product.
Skills and Knowledge:
Relevant experience managing campaigns for online and offline sales and sign-ups a must.
5+ Years working in a marketing function; 2+ years managing a team
Some experience running paid search, email, social campaigns as well as web site management and landing page optimization.
Strong project management skills, attention to detail and comfort with writing all kinds of marketing materials.
||Santa Barbara, CA |
THIS JOB HAS EXPIRED