Marketing Manager - Server Backup bbs technologies
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The marketing manager position performs a key role in bringing Idera?s products to market. This role involves creation of go-to-market strategy for assigned products, providing value propositions for marketing and sales program activities, delivering sales training and sales-enablement tools, driving demand generation and managing effectiveness of marketing plans. Delivery of compelling product positioning and content is an important success criteria for the role.
The marketing manager works with members of Executive Management, product management, R&D, corporate marketing and the sales organization and serves as the primary owner and subject matter expert of the market strategy for assigned products.
Mastery in defining, managing and evolving a differentiated positioning and messaging for technical products and markets. Must develop collateral and marketing programs accordingly.
Understanding of market dynamics and competitive landscape that affect product demand and direction.
Ability to effectively represent technical products, markets and strategies to customers and partners through social media, written and other communications.
Marketing communications ? develop innovative strategies for communicating Idera?s value position to the market. Oversee the execution of online marketing, paid search, tradeshows, etc.
Sales enablement ? communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Market intelligence ? be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
5+years in technology marketing, product marketing, product management or pre-sale
Experience with backup technology is a plus
Demonstrated ability to learn new and complex technologies so that concepts can be communicated at all levels of the organization
Outstanding oral and written communication skills, problem solving and analytical skills
Experience with market sizing, segmentation and competitive intelligence
Experience working with customers to understand requirements, position solutions and develop differentiated offerings and GTM plan
We are an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color or any other protected class.
Idera is looking for bright, enthusiastic people to build a career with a leader in systems management software for Windows and Linux.
If you are the best at what you do, then you should be working with Idera.
Our approach is competitive and aggressive ? we're excited about where we're headed. We are hiring the best and brightest engineering, marketing, and sales talent to work in an environment that:
Provides you with autonomy, responsibility and the best resources available to do your job
Recognizes and rewards achievement
Is focused on creating value for shareholders, customers and employees
Our philosophy is simple ? hire the best and reward them for their contributions and hard work. All of our employees have a stake in the company's success.
Company Culture - no, really we DO actually work hard too..
You know, we don?t only work hard, we play hard too. The ?bring your dog to work? day was fun, the ?ice cream truck? days are delicious, and our quarterly kick-off events are legen (wait for it..) dary. The other tenants in the office building aren't surprised when they see someone dressed like Zorro get into the elevator, all they say is ?oh, you must be one of the people on the cool floors? -- true story.
That's why we've been recognized as one of the Best Places to Work by the Houston Chronicle, Houston Business Journal, and Texas Monthly Magazine.
Houston, Texas, United States
||802 Lovett Boulevard |
Houston, TX 77006
THIS JOB HAS EXPIRED