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MARKETING MANAGER, WHITEPAGES PRO WhitePages.com
COMPANY DESCRIPTIONJoin the WhitePages Team!
WhitePages is the leading provider of contact information for people and businesses in the U.S. With over 40 million unique monthly users and powering over 2 billion searches per year across sites that include WhitePages.com and 411.com, WhitePages offers consumers one-click access to more than 200 million adults. Our suite of mobile products includes a top-50 mobile website and popular Android and iPhone apps with over 9 million active monthly users. Driven by a spirit of innovation and a commitment to delivering value to consumers and businesses, WhitePages has been profitable since incorporation in 2000.
We value working in small, empowered teams and working with the best people. If you strive for excellence in your work, and would like to contribute in important ways to a powerful service used by millions of people every month, then please have a look at our open positions. If you think you have what it takes, please contact us right away.
For more information, please visit www.whitepages.com, www.whitepagesinc.com, www.whitepages.ca, and the WhitePages blog.
We are an equal opportunity employer.
JOB DESCRIPTION
Are you a driver? Because we?re looking for someone who can drive a brand like it?s the Indy 500 with just two laps to go and the checkered flag is in sight. Our B2B product, WhitePages PRO (www.pro.whitepages.com), is shaking up the way other businesses are thinking about data, and with continued brand building, we?ll be in a great position to take the market.
Are you a builder? Because we need someone who can build, execute and measure a comprehensive marketing strategy. You should be able to take a holistic look at our current approaches and take your sandpaper to refine them to a perfect finish. Whether it is a branded sponsorship, a PPC campaign, or the development and execution of an email campaign, you should be prepared to use your whole toolbox to reach our target audiences.
Are you a thinker? Because we need someone who can do market research and analysis and make recommendations to our sales team about how to position our offering. Then, you should be able to create and launch the strategies that we need to employ to reach them. You should always be thinking about who our competitors are and what they are doing, and then use that information to up our game and deliver results.
Delegators beware: this is a highly tactical role, so be prepared to get your hands dirty creating compelling content for email campaigns, infographics, white papers, case studies, newsletters; managing, maintaining and updating the WP PRO website (some HTML knowledge is necessary); evangelizing the WP PRO brand both internally and externally; and overseeing tradeshow strategies and vendors to ensure successful events.
This is a product still in its infancy - but backed by a well-established, profitable internet company - and this role is instrumental in making WP PRO the multi-million dollar success we believe it will become. If you?ve got vision, tenacity and the passion for getting things done, we?d like to talk with you!
QUALIFICATIONS
Acts as industry expert through market research and competitive analysis; keeps PRO team up to date on relevant trends, news, etc.
Works closely with WP PRO product owner to understand product and service features, functionality and customer benefits
Develops comprehensive marketing plan and budget focused on achieving sales goals and supporting noted areas of responsibilities for WP PRO product suite
Responsible for all aspects of acquiring new sales leads for the WP PRO sales team through email marketing, search engine marketing, search engine optimization and PPC. This includes planning, analysis, development, campaign optimization, and reporting
Manages and maintains PRO website, updating content as needed to drive sales leads.
Oversees tradeshow strategy and works with outside vendor to ensure tradeshow planning, pre and post marketing and event logistics are handled efficiently and effectively
Creates useful and informative content (videos, webinars, white papers, case studies, infographics, etc.) to help build brand awareness and drive leads
Monitors presentation of the WP PRO brand to external parties and customers to ensure consistent branding and messaging
Maintains and ensures consistency in all sales collateral, messaging, PRO website content, presentation materials, etc.
Educates and evangelizes WP PRO brand and product suite to PRO sales personnel
Requirements
5 or more years of B2B marketing experience; preferably for an Internet, data services, or SaaS company;
5 or more years developing and executing email marketing campaigns, to include:
Writing content
HTML formatting, and image editing a plus
Working with an email management system; entering campaign details, flighting the campaigns, analyzing, optimizing, and reporting against each campaign;
Minimum three years of experience with enterprise lead generation and customer acquisition marketing
Proven experience developing brand positioning
Proven experience in the development of a go-to market strategy
Proven experience with effective list creation, acquisition, and maintenance
Three plus years data analytics experience, preferred
Demonstrated advanced communication and presentation skills, both verbal and written
Expertise in MS Office including Excel, Word, Outlook, and PowerPoint
Knowledge of Salesforce and Drupal a plus
Bachelor?s degree or equivalent professional experience
| Location: | 1301 Fifth Avenue Suite 1600 Seattle, WA 98101 United States |
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WhitePages.com
Investors: Technology Crossover VenturesAll Jobs: at WhitePages.com
| Web Site: | www.whitepages.com |
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| Headquarters: | 1301 Fifth Avenue Suite 1600 Seattle, WA 98101 United States |
| Industry: | IT Services |
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