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Marketing Operations Associate Lattice Engines
THIS JOB HAS EXPIRED
OverviewAs the Marketing Operations Associate, you will be responsible for assisting the marketing team with the planning and implementation of the company?s lead generation strategy, marketing campaign execution and data management activities. The Marketing Operations Associate will play a critical role in our growth strategy, reinforcing Lattice Engines as an industry leader and enabling our sales team to accelerate opportunities through the sales pipeline. This is an exciting opportunity for a sharp, energetic and resourceful person to contribute to a fast-paced and growing technology company.
Responsibilities
Assist in lead generation, research and qualification through an in-depth understanding of target prospect profiles
Conduct research on new and existing lead contacts to ensure they meet criteria for marketing and pass-through to sales
Manage / update contact information for segmentation in Marketo and Salesforce.com
Coordinate with sales team to ensure sales engagement and follow-up
Monitor marketing related performance metrics and analytics, including ownership of the growth of the database
Refine marketing technology processes to enable more effective lead nurturing campaigns
Develop creative ways to maximize marketing nurture campaigns and tie-in to other Lattice Engines marketing activities, with the objective of helping generate a higher volume of qualified leads for sales
Qualifications
Bachelor?s degree in marketing or related area of study
3-5 years of experience in previous B2B marketing operations role
Previous experience using marketing automation (i.e., Marketo) and/or CRM database management (i.e., Salesforce.com) tools
Experience conducting research using web sources (e.g., LinkedIn, Jigsaw/Data.com)
Proven and successful lead generation and technology marketing experience
Excellent written and oral communication skills
Strong attention to detail
Motivated, engaging personality who enjoys collaboration with a broader marketing and sales team
Proficient knowledge of CRM, Marketing Automation, MS Word, Excel, PowerPoint, and Outlook
Thinks analytically with sales outcomes in mind and how marketing activities translate into superior sales outcomes
For consideration, please submit resume and cover letter.
About Lattice Engines
Lattice Engines is revolutionizing sales by harnessing big data to develop the most informed sales pros, engaging the most receptive customers in the most compelling ways. The company?s big data analytics platform, salesPRISM, delivers real-time, actionable, account-specific insight directly to sales reps via CRM, email, or mobile devices. Fortune 5000 companies rely on Lattice Engines to generate more pipeline opportunity and close more deals, improving sales performance by 15 percent or more. Lattice Engines is privately held and backed by Sequoia Capital with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @LatticeEngines.
| Location: | New York, NY United States |
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THIS JOB HAS EXPIRED
Lattice Engines
Investors: Battery VenturesAll Jobs: at Lattice Engines
| Web Site: | www.lattice-engines.com |
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| Headquarters: | 281-283 Franklin Street Suite Five Boston, MA 02111 United States |
| Industry: | Software |
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