Marketing Operations Specialist Intronis Technologies
THIS JOB HAS EXPIRED The Marketing Operations Specialist plays a core role in the overall reporting, metrics and analytics that demonstrate the effectiveness of the marketing function. This person will be at the center of the ?closed loop? to understand which campaigns are driving sales most effectively and which marketing programs are delivering an outsized return.
Maintain and improve the marketing dashboard that provides weekly and monthly actionable insight into the overall health of the marketing activity, provide insight into performance against goals, and highlight areas requiring improvement.
Work closely with marketing programs team to ensure leads are flowing to sales efficiently and the programs are being credited appropriately.
Work closely with sales operations to ensure database is routinely scrubbed and maintained to remove duplicates and junk information.
Ensure Lead Scrubbing and Filtering process steps are implemented, tested, and improved upon.
Devise optimal campaign effectiveness reporting tools to ensure timely, accurate, and actionable reporting is provided to team to adjust and improve.
Support a ?culture of testing? that continues to look for refinements in processes to deliver outsized results.
Participate in list development, list purchase, database segmentation, data appending, and data augmenting activities as needed.
Head for metrics, KPIs and the analysis of the reported metrics
Experience with Marketo and SalesForce
1-2 years experience on a fast growth, metrics driven marketing team
Strong Excel skills
Creative thinker with the ability to synthesize data into understandable information that supports effective decision making
||Chelmsford, MA |
THIS JOB HAS EXPIRED