Marketing Operations Specialist Aerohive
THIS JOB HAS EXPIRED Overview:
Aerohive Networks is looking to hire a part-time (25/hrs per week) Marketing Operations Specialist who is excited and passionate about digging into marketing analytics, determining campaign ROI and helping to fill the sales pipeline with qualified leads. The Marketing Operations Specialist will be a central onsite resource that will be the Aerohive team?s power user and subject matter expert on Marketo. This involves working cross-functionally and collaboratively to support Marketing campaigns that drive revenue and generate leads.
Provides technical leadership in the use of Marketo within the company; becomes a ?power user? and the go to person for the marketing team
Develops and implements strategy for ongoing control, maintenance and enhancement of existing marketing database (Marketo): process, standards, access control, documentation, and integration, etc.
Ensures accurate synchronization between Marketo and Salesforce.com database
Works with Sales Operations Manager to ensure Salesforce.com meets the needs of the Marketing Dept. as well as the Sales Dept.
Defines business analytics and creates dashboards and reports to measure all aspects of our business: database cleanliness, campaign effectiveness, pipeline contribution, overall business performance
Work with Online Marketing team to build, manage and optimize nurturing programs that hit different points in the lead lifecycle
Assist Online Marketing team in building and optimizing marketing campaigns, form processing and market segmentation
Create templates and emails for use through Marketo Sales Insight by the Sales team
Create standard operating procedures for Marketo.
Train marketing team members on Marketo procedures, metrics and processes
Train sales team members on Marketo Sales Insight as well as assist them with Lead and Campaign Views in Salesforce
Work with team members and use Marketo to track ROI and success metrics for every campaign
Review current marketing processes and campaign objectives in order to determine whether or not they can be automated.
Bachelors Degree in Marketing, Communications, Business or related field
Minimum of 5-8 years of related work experience
Advanced user of Marketo
Advanced user of Salesforce.com
Knowledge of emerging cloud-based data quality and data enhancement tools a plus
Highly advanced Excel skills, strong problem-solving and technical aptitude, and a passion for using data and insights to drive future decisions
||Sunnyvale, CA |
THIS JOB HAS EXPIRED