MARKETING OPS AND AUTOMATION MANAGER Allegiance
The Allegiance Marketing team is looking for a detail-oriented, enthusiastic marketer who loves to optimize marketing systems and processes. This role is critical to the success of the demand gen team and sales teams. While driving leads is critical, ensuring each visitor to the site and interested prospect is getting the right information at the right time will make a big difference in the success of the company.
Provide day-to-day Marketing Automation maintenance, configuration and support.Technical design, configuration, implementation, and customization of Marketing Automation programs and campaigns.Develop and execute lead nurturing programs and demand-gen focused inbound marketing campaigns and integrate them with Salesforce.com.Manage the performance and effectiveness of all marketing automation programs and campaigns.Deliver regular activity and performance reports with specific plans for improvement.Collaborate with key stakeholders (marketing, sales, etc.) and provide regular updates and training for sales teams.Define and implement marketing automation best practices, including guidelines for emails, landing pages, campaigns etc.Manage lead scoring algorithms.Oversee database management ? segmentation, list acquisition/import, data cleansing, lead scoring etc.Regular testing of email methodologies to enable continual improvement and optimization.
Substantial experience in inbound and demand generation marketing (lead generation and nurturing, marketing campaign execution and measurement).Marketo (or similar Marketing Automation) administration experience and integration with CRM systems (Salesforce.com) preferred. Marketo certification a plus.Salesforce (or similar CRM) administration. Experience with washing machine programs, data cleansing and standardization, workflows, and custom reporting, including writing formulas in Salesforce.Ability to manage multiple priorities in fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables.Working knowledge of HTML , CSS and other web technologies.Ability to think logically and analytically to solve complex problemsStrong analytical skills.Excellent verbal and written communication skills.Excellent organizational, project and time management skills.Experience in lead scoring and ability to execute on database segmentation strategies.Degree in Business, Information Systems or Marketing
||10713 South Jordan Gateway |
South Jordan, UT 84095