Marketing Program Manager Scribe Software Corporation

Description:

The Marketing Programs Manager will be responsible for building and executing demand generation programs. The Marketing Programs Manager must work closely with the Corporate Marketing, Sales and Product Management organizations to identify target markets, develop programs for specific target audiences (influencers, decision-makers, business stakeholders, executive management), execute programs in support of sales and corporate goal, and deliver reporting and analysis of these programs. This position will also work with outside vendors.
Responsibilities:

Develop and execute demand generation and awareness programs such as:
Direct response: mail, email, online
Events: identification of trade shows, conferences, seminars, webinars
Search engine optimization and PPC
Online marketing programs: white paper promos, newsletters, etc.
Social media lead generation
Develop and execute customer marketing programs
Execute lead nurturing programs
Database and marketing automation system management (Salesforce.com experience a plus)
Program reporting and analysis
Conceive marketing concepts and write copy for programs
Budget management

Requirements:

Minimum 5- 7 years experience in software marketing.
BS/BA or equivalent
History of creative and successful lead generation programs
Excellent writing, communication and presentation skills
Excellent at generating sales tools and messaging
Experience with salesforce.com and marketing automation platforms (such as SilverPop or others) required
Domain expertise in IT technology solutions

Location:	Manchester, NH United States