Marketing Program Specialist - Prepaid.com Vesta
THIS JOB HAS EXPIRED Exempt/Non-Exempt:Exempt
Employment Type:Full Time
We are seeking a bi-lingual (Spanish & English) Marketing Program Manager to drive all aspects of the marketing mix for Prepaid.com, Vesta?s International Airtime consumer business. This person will develop and manage consumer-oriented marketing plans to drive adoption of Vesta?s payment services, and oversee a broad range of activities including consumer research, data analysis, program ideation and execution, and marketing partnerships.
Online customer acquisition through SEO, SEM and display advertising
Formulate and execute Prepaid.com?s social media strategy, including managing contests, word-of-mouth campaigns and updating content.
Work with in-country operators to develop demand generation campaigns, including SMS, email and online awareness.
Manage local market PR campaigns focused on ethnic communities in the US
Develop and manage customer retention activities, including email newsletters and SMS messages to installed base, and promotions and/or loyalty programs.
Develop and translate relevant site content, including blog posts, promotion pages and tagging for search engine optimization.
Assist as needed with customer support issues.
Secondary responsibilities include:
Assist with campaign definition, copy writing and mock-ups for marketing activities in support of Vesta?s Latin American accounts.
Assist sales team with evaluation of new operators in Spanish speaking countries.
Excellent verbal and written communication skills in Spanish and English. Portuguese is a plus
Creative thinker with track record of innovative, successful marketing campaigns
Experience with interactive marketing, social media, mobile marketing and/or mobile applications
Have 3-5 years relevant online marketing experience with SEO, SEM, E-Mail & Social Media
Pay-per-click (PPC) experience preferred
Have experience effectively managing marketing budgets
||Alpharetta, GA |
THIS JOB HAS EXPIRED