Marketing Programs Manager Vertafore, Inc.
THIS JOB HAS EXPIRED The Marketing Programs Manager is dedicated to achieving company revenue goals by formulating and executing integrated marketing plans to drive demand. He or she works closely with sales management, product management, internal lead generation and sales teams to drive results by cross-selling into the existing customer base and generating leads for net new business.This role may be located in East Lansing, MI or Bothell, WA.
The Marketing Programs Manager defines and executes the marketing plans for one or more market segment including managing the budget, vendor selection, and execution of multiple campaigns and activities, and measurement of results from marketing campaigns. They have proven success driving integrated marketing campaigns that generate leads and ultimately build meaningful pipeline for a highly successful software sales team. He/she has experience with closely tracking key sales and marketing metrics including lead-to-opportunity conversion ratios; pipeline velocity; average deal size and other tools needed to track, measure and improve marketing results. His/her goals are aligned with the sales goals for his/her market segment and achievement of his/her goals are determined by his/her ability to drive a marketing strategy that enables the direct sales force and indirect sales channels to achieve or surpass revenue goals.
To have this type of impact, you will rely on a combination of marketing expertise, project management savvy, communication skills, analytic thinking and attention to detail.
WHO ARE YOU?
Our successful Marketing Program Managers go above and beyond expectations, combining their creative style and keen sense of what appeals to prospective customers with a focus on delivering bottom-line results from every marketing activity. The Marketing Program Manager is knowledgeable about the market, and has a deep understanding of how the products and technology fit into his/her area of responsibility.
Reporting to the VP of Product Management, you will join the team that drives the company?s lead generation strategies. In this role you have ultimate responsibility for measuring and reporting metrics for all marketing activities within your area of responsibility. The role has broad-ranging responsibilities beyond campaign execution, so you also must possess strong communication skills, an ability to manage multiple priorities, develop new marketing programs with a careful eye on the budget and goals, and the flexibility to thrive in dynamic environment and juggle multiple projects including:
? Driving prospective clients to the website and contact centers through a combination of targeted online and offline marketing programs.
? Recommending and developing sales tools to enhance selling success, including white papers, collateral, presentations, webinars, events and company/industry profiles.
? Concept and campaign development, budget and lead forecasting, project management, and other logistical activities.
? Executing lead warming strategies to maximize the conversion of responders to qualified leads.
? Supporting corporate-sponsored activities, such as customer conferences, annual kickoffs, tradeshows and other ad-hoc activities (some travel required).
? Coordinates with Sales VP and Sales Operations to coordinate response handling and to assure transparency into results.
? Knowledge of Customer Centric Selling, Pragmatic Marketing, Salesforce.com, and Eloqua.
? Excellent problem solving, analytical, and critical thinking skills with a keen attention to detail.
? Organized and Able to prioritize, and handle multiple projects in a fast-paced, deadline-focused, hands-on environment.
? Results-oriented self-starter with a ?Can do' attitude, able to work under limited supervision.
? Minimum 3 years of experience managing and/or leading marketing campaigns that vary in scope and complexity to drive leads.
? Previous experience collaborating with a highly driven sales team, as demonstrated through a solid understanding of sales pipelines and enterprise software sales cycles.
? Bachelor's degree in Marketing, Business, or related field.
? Solid background in direct marketing and lead generation across multiple channels, including web-based communications including B2B or B2C lead generation and opportunity creation.
? Proven success combining creative thinking skills with the ability to create accurate forecasts and implement programs on time, within budget, and in support of strategic goals and objectives.
? Strong oral, written, and interpersonal communication skills to successfully develop relationships, lead initiatives, and achieve consensus with peers, sales professionals, vendors and management.
? Strong analytic skills including a foundation for executing data-driven closed loop marketing campaigns with demonstrable ROI.
? Ability write effective marketing/advertising copy that clearly articulates the value proposition and call to action.
Vertafore Company Overview
Vertafore, Inc. is a leading provider of software and information to the insurance industry including independent agents, brokers, MGAs, carriers and reinsurers. For more than 30 years, Vertafore has leveraged a unique industry presence to deliver meaningful solutions?powerful technology, critical information and robust insights to help organizations effectively respond to business challenges and capture new opportunities. Vertafore solutions have helped more than 17,000 customers and 500,000 end users gain a competitive advantage to accelerate their business performance.
Currently, over 1,200 employees nationwide, with continued growth plans well into the future. Our corporate headquarters are in Bothell, WA with offices nationwide. We offer competitive compensation and benefit packages along with 18 days PTO/10 paid holidays, free parking and company sport teams and much more. A big advocate of training, development and promoting from within, we have a vested interest in our employees.
Vertafore is privately held by TPG Capital, the global buyout group of TPG, a leading private investment firm with a long-standing global presence. Founded in 1992, TPG Capital has $48 billion of assets under management and has extensive experience with global public and private investments executed through leveraged buyouts, recapitalizations, spinouts, growth investments, joint ventures and restructurings.
||Bothell, WA |
THIS JOB HAS EXPIRED