Marketing Programs Manager, Research Solutions MarketTools
THIS JOB HAS EXPIRED
We continue to drive innovation as a leader in the market research and feedback industries ? but don?t take our word for it! MarketTools was named a finalist for a Stevie Award in the ?Most Innovative Company of the Year? category of the 2011 American Business Awards and a ?Hot? Vendor in the 2011 Value Index by Ventana Research.
We have achieved this success with teams of talented people who thrive in a culture of quality innovation, collaboration, and accountability. That's where you come in: we?re looking for bright, innovative people to join our teams and help us continue to grow.
MarketTools is the leader in software and services for Enterprise Feedback Management (EFM) and Market Research counting 400 of the Fortune 500 as customers. We are focused entirely on empowering our customers with the actionable insights they need to make the best business decisions. Founded in 1997, MarketTools pioneered online surveys with the Zoomerang? online survey application to make online survey?s widely available on the web, and continues to offer innovative solutions designed to deliver high value business impact.
We offer the stability of being one of the top global firms in the marketing research and feedback industries, yet remain flexible and dynamic like a small business. Anyone can contribute to an idea, or get something new started. If you?re looking to expand your career horizons in a different environment from most other marketing research or software firms, contact us today!
As part of the MarketTools Marketing team, the Marketing Programs Manager is responsible for the planning and execution of marketing programs in support of MarketTools Custom Market Research solutions. The Marketing Programs Manager is responsible for managing the strategy of development of marketing programs including demand generation campaigns, nurture campaigns, Webinars, customer communications, and more. This position will work closely with the Corporate Marketing and Market Research Services team as part of the company?s overall marketing and sales strategy.
Develop the strategy and drive the execution of marketing programs targeting our Market Research clients: develop program objectives, program content, targets, tactics and metrics for success
Devise and maintain marketing programs calendar built around focus areas and objectives of the sales team
Create campaigns for lead nurturing, cross-selling, retention and re-engagement
Manage the email campaign lifecycle from design to development, deployment to reporting
Determine Webinar topics, drive attendance, manage logistics and track success metrics; create and maintain Webinar calendar
Partner with sales leadership to identify high-value customer targets and devise specific campaigns for engagement
Track and report on campaign costs, performance and ROI through marketing program lifecycle
Support coordination, planning and execution of company and third party events, including industry conferences and speaking opportunities
5+ years of experience working in a B2B demand generation and/or marketing programs function
Outstanding written and verbal communications skills
Experience in both product and services marketing
Strong project management and planning skills to establish priorities and manage multiple projects simultaneously for seamless execution
Experience with CRM and marketing automation systems including salesforce.com and marketo
Rigorous attention to detail in creating high quality materials for outstanding results
Willing to work in a hands-on, fast-paced entrepreneurial environment
4-year degree (BA/BS) Preferred
||150 Spear Street |
San Francisco, CA 94105
THIS JOB HAS EXPIRED