Marketing Programs Manager - Variant Analysis Ingenuity Systems

Description

Ingenuity Systems is seeking a Marketing Programs Manager for Variant Analysis. The Marketing Programs Manager will drive multiple, concurrent demand generation campaigns for prospecting and lead nurturing, from strategy definition through tactical execution. Campaigns will span a variety of online marketing communication vehicles including emails, banners and social media.

The ideal consultant is a creative, natural leader, possessing a strong ability to drive and project manage a wide range of initiatives. Must have strong prioritization skills, be self-directed, results oriented and flexible, experienced in both strategic development and closed-loop campaign execution.



Specific responsibilities include:

Strategic development of campaigns, including audiences, offers, reach vehicles, frequency, campaign timing and flow, A/B testing, and forecasted metrics Campaign execution, including:
List pulls, rentals, purchases
Creative development (creative wireframes and copywriting) of emails, banners, landing pages and thank you pages
Coordination with design resources to produce the campaign artwork
Generating clickstats for link tracking
Updating the demand generation campaign calendar
Interfacing cross functionally to manage or gain approval on copy and offers
Leveraging existing content and/or developing new content (copy and offers)
Setting up, testing and launching campaigns through list brokers, media partners or within Marketo, the Company?s marketing automation platform
Reporting on campaign metrics and results
Providing campaign insights, feedback and best practices

Skills:

4-6 years? combined B to B marketing communications and demand generation experience in life sciences or high tech software (must have)
Strong project management and prioritization skills
Experience with Marketo (ideal)
Experience with Salesforce.com is helpful
Experience with social media as a marketing tool (Facebook, twitter, blogs, target audience related community sites) is a plus
Requires solid writing, content development and editing skills ? ideal candidate has experience messaging to and reaching the academic life sciences audience
Must be experienced with researching and procuring target audience lists
Requires both strategic development and hands-on tactical execution expertise
Proficiency with the Microsoft Office Suite
BA/BS in marketing, communications, general business or similar
Familiarity with next generation sequencing technologies

Location:	1700 Seaport Boulevard Third Floor Redwood City, CA 94063 United States