Santa Clara Categories:
Marketing Programs Senior Manager/Manager Netcordia
THIS JOB HAS EXPIRED
Marketing Programs Senior Manager/Manager
Marketing | Santa Clara, CA, United States
Infoblox is looking for an experienced Integrated Marketing Programs Senior Manager/Manager to help drive global demand generation programs and campaigns. You will be responsible for executing on marketing campaigns to increase company visibility and qualified lead flow. You will assist in creating meaningful database segmentation and ensuring tailored messages are created for targeted audiences across specific market segments, industries and roles. You will work closely with the marketing team to track, monitor and optimize campaigns to maximize performance.
Responsibilities
- Develop high impact, multi-channel global demand generation programs to generate inquiries and high quality leads
- Orchestrate integrated programs promotion across marketing tactics (display, field, web and email, paid search, content syndication, blog, and social networks)
- Measure and report on effectiveness of demand generation programs and campaigns
- Collaborate closely with the product marketing team to build campaigns messaging documents
- Build and manage database email marketing strategy
- Build landing page and email content and testing strategies for demand generating campaigns.
- Manage media partners to support campaign objectives
- Manage day to day marketing campaign activities including campaigns calendar, content development, link building, creating campaigns in CRM
- 6-8+ years' experience in marketing with strong emphasis on direct marketing and demand generation program development
- Strong understanding of demand generation, lead lifecycle, lead nurturing and lead management
- Experience with Eloqua and Salesforce is preferred
- Excellent verbal, written, and presentation skills
- Strong project management skills and ability to perform in fast-paced and high-energy environment
| Location: | Santa Clara, CA United States |
|---|
THIS JOB HAS EXPIRED
Netcordia
Netcordia delivers a network management system that is easy to use, produces useful information everyday, and provides a system-level view of the network.Investors: Novak Biddle Venture Partners, Trinity Ventures
All Jobs: at Netcordia
| Web Site: | www.netcordia.com |
|---|---|
| Headquarters: | 2431 Solomons Island Road Suite 302 Annapolis, MD 21401 United States |
| 2004 | |
| Industry: | Software |
| Netcordia is a leading provider of network automation software to the worlds most complex and mission-critical networks. Its award-winning NetMRI Network Change and Configuration Management (NCCM) solution continuously audits multi-vendor infrastructures, identifies anomalies early, speeds resolution, and automates network changes. Netcordia helps more than 250 leading organizations in healthcare, manufacturing, financial services, academic, service and government stretch IT budgets, improve overall performance, meet corporate policy and comply with stringent regulations. |
