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Marketing Programs Specialist Acquia
Are you passionate about B2B marketing and open source software? Excited about the possibilities of building a global brand and business? Want to work for the fastest-growing software company on the 2012 Inc. 500? If so, Acquia may be the place for you!We are seeking a Marketing Programs Specialist who will implement, manage, and optimize ?top of the funnel? demand generation marketing programs that generate qualified sales leads, influence opportunity creation, and support the growth and expansion of company products and services.
Acquia offers fabulous company benefits and a fast paced, highly motivated, enormously fun work environment... Not to mention a career with tons of potential to grow within the company. Let us help you build yours!
Responsibilities:
Execute, analyze, and optimize ?top of the funnel? demand gen programs, including Online Advertising, Search Engine Marketing, Webinars, Content Syndication, and Direct Mail campaigns
Generate qualified sales leads through marketing programs in target demographics, including verticals, regions, buyer personas, and competitor platforms
Work with Manager of Marketing Programs and Inside Sales Directors to ensure all sales teams are briefed on marketing programs and have the right tools to follow up as required
Help to grow our database through a broad range of online and other communications
Work closely with Manager of Marketing Programs, Manager of Online Marketing, and Manager of Content & Communications to reflect consistent company and product messaging across programs
Support Manager of Marketing Programs in ad hoc list purchase and email nurture programs
Produce consolidated monthly and quarterly program metrics, including lead gen and pipeline influence results
Responsible for program-specific budget forecasting and management
Qualifications:
College graduate with 2-3 years experience in a digital marketing, demand generation role (Bachelor?s Degree in Marketing or related field is a plus)
A proactive self-starter with excellent quantitative/analytic skills, ability to prioritize and multi-task, and attention to detail
A passion for learning, change, and thinking outside the box to propose and implement new methodologies, process efficiencies, and innovative solutions
A team player with a great sense of humor
Strong written, oral, and interpersonal communication skills
Technical Skills:
Proficient in Microsoft Office, CRM (Salesforce preferred), and marketing automation (Marketo preferred) systems
1-2 years experience developing and editing HTML code preferred
Advertising and email copywriting and/or editing targeted at B2B (software) audiences
Experience in working with and managing external vendor relationships, including strong negotiating skills to deliver high quality leads on time
| Location: | Burlington, MA United States |
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Acquia
We are a new software company that will provide value-added software products and services for the Drupal social publishing system
Shipping Product Investors: North Bridge Venture Partners, O'Reilly Alphatech Ventures, Sigma Partners
All Jobs: at Acquia
| Web Site: | www.acquia.com |
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| Headquarters: | 150 Presidential Way Woburn, MA 01801 United States |
| Employees: | 41-100 |
| 2008 | |
| Industry: | Software |
| With over two million downloads since inception, Drupal is used by web developers worldwide to build compelling websites. Diverse organizations use Drupal as their core social publishing system, including media companies, non-profit organizations, publishers, and many others. Acquia plans to accelerate and extend market adoption of Drupal by advancing the core technology and offering value-added software products and network services that dramatically speed deployment and reduce risk. Our founders are Dries Buytaert, the original creator and project lead of the Drupal open source web content management system, and Jay Batson, previously founder and CEO of Pingtel. |
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