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Marketing Programs Specialist Aternity
THIS JOB HAS EXPIRED
Aternity is looking for an experienced, self-motivated and results-driven Marketing Programs Specialist to join our team in Westborough, MA and reporting to the Director of Marketing Programs.The Marketing Programs Specialist will be responsible for assisting in the development, execution, tracking, and maintenance of marketing programs that meet organizational objectives. Researches and negotiates with potential sources for multi-channel demand generation programs worldwide (email, webinars, online advertising, social media), assists with email management and execution activities, manages lead data and marketing programs reporting in Eloqua and Salesforce.com, and assists with the implementation of all marketing strategies related to lead generation.
Responsibilities:
Assist in the planning, setup and reporting on email marketing campaigns using Eloqua 10 and additional external marketing automation tool
Ownership of the quarterly marketing programs calendar and Marketing Programs expense tracking for both U.S. and EMEA based campaigns
Ownership of managing Aternity?s opt-out and unsubscribe lists
Daily execution of Aternity?s EndUserExperience2Day newsletter
Assist in the research, content development and execution for all marketing programs including coordination of external vendors
Ownership of day to day lead data management, lead uploading into Eloqua, and reporting in both Eloqua and Salesforce.com.
Assist with purchase requisition and invoice processing
Assist with the updating of weekly and monthly reports
Proofreading and testing of both internally-developed campaigns and those driven by 3rd parties
Creative input into marketing development and campaign projects (knowledge of HTML a plus)
Contribute to marketing programs content development and planning sessions
Learn more about both the type of candidate and details of the position below:
3-5 years of B2B high tech marketing experience
Must have a good foundational experience using Salesforce.com and Eloqua (or comparable marketing automation system)
HTML knowledge a plus
Characteristics:
Passionate marketer who works well within a team environment
Strong written and verbal communication skills
Must be able to prioritize workload and consistently meet deadlines
Self-starter and creative thinker with ?can-do? attitude
Strong understanding of integrated marketing programs
Detailed oriented ?multi-tasker? with strong Word, PowerPoint and Excel skills
Experience:
The ideal candidate must have experience in a Marketing B2B Organization, while also possessing the following:
Bachelor Degree in Marketing disciplines or related
Previous B2B Marketing experience (minimum of 3 years), background in enterprise software a plus
Salesforce.com experience a must, background in Eloqua or related marketing automation system is also a must
Familiarity with performing routine tasks throughout Microsoft Office applications, including familiarity with Excel, Word, PowerPoint, and Outlook
Strong writing, editing, and proofreading skills
| Location: | 200 Friberg Parkway Suite 1004 Westborough, MA 01581 United States |
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THIS JOB HAS EXPIRED
Aternity
Investors: Intel CapitalAll Jobs: at Aternity
| Web Site: | www.aternity.com |
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| Headquarters: | 200 Friberg Parkway Suite 1004 Westborough, MA 01581 United States |
| Industry: | Software |
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